Copy Lead

Copy Lead Qualification: Any Bachelor’s or Master’s Degree in English medium, Schooling throughout English medium preferred Key skills expected: Any Bachelor’s or Master’s Degree in English medium, Schooling throughout English medium preferred

• Impeccable English- spoken, written, and grammar
• 10+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant
• 1-2 years of team leading/ mentoring experience, handling a team of junior copywriters
• Great ideation, presentation, and communication skills
• Should take ownership of their individual projects & the copy team’s projects, working in sync with the design & account management and other creative leaders
• Should be able to write in either Gujarati or Hindi compulsorily, apart from English
• Should have worked on print, web, and branding projects
• Should be willing to work in a well-defined organization structure Job description:
• Leading, managing, and mentoring a team of senior & junior copywriters, working primarily in the print and web departments
• Reviewing all the work done by the copywriters, providing feedback and improving their quality of work & skills levels
• Setting processes and plans for the copy team for various kinds of projects, to work in sync with leaders of other departments to match project timelines
• Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers
• Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance to the team
• Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals
• Research and understand client’s requirements, study consumer psychology, conduct preliminary market research to ideate long-term and short-term campaigns as per brand’s requirement
• Coming up with brand names, taglines, values, brand story, mission, vision, core values, philosophy etc. to define brand identity
• Continuously come up with new and innovative creative marketing ideas for a range of multiple clients
• Hire the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department
• Maintain, analyze and present team’s performance data to the management at quarterly review meets and annual meets
• Performance appraisal of individual team members as per the company’s processes, identify strengths, weaknesses, and areas of improvement of individual team members and plan corrective measures
• Work directly under the Creative Director – Copy, and report project plans and progress on a regular basis
• Find ways to upgrade the skills of the copywriters to continuously improve the overall creative output of the team
• Accompanying the team for client meetings and recces
• Participate in the organization’s upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve work quality and overall approach
• Support other teams, including the HR department for internal activities, events and brand CC’s initiatives -------------------------