Area Sales Manager - Modern Trade

About BECO BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

We are looking for an experienced and result-oriented Area Sales Manager – Modern Trade to manage and grow modern trade business across Mumbai. The candidate will be responsible for driving sales, managing key retail accounts, ensuring excellent in-store execution, and achieving business targets.

Key Responsibilities

Drive sales growth and achieve monthly/quarterly targets. Manage relationships with modern trade chains and key accounts. Ensure product availability, visibility, merchandising, and promotional execution across stores. Coordinate with distributors, merchandisers, and internal teams for smooth operations. Monitor market trends, competitor activities, and sales performance.

Lead and guide field sales teams to improve productivity and coverage.

Requirements

7+ years of experience in FMCG/Consumer Goods sales. Minimum 4+ years of experience in handling Modern Trade accounts. Strong negotiation, communication, and team management skills. Good knowledge of the Mumbai retail market.