Sales Trainer

Design and deliver training for B2B sales and outbound/inbound lead-generation agents, covering prospecting, cold calling, discovery, objection handling, and closing. Teach consultative and solution-selling methodologies (e.g., SPIN, Challenger, MEDDIC, BANT) and adapt them to each client’s sales process. Train agents on the client’s products and services, value propositions, ICPs, and competitive positioning.

Build realistic role-plays, call simulations, and scenario-based exercises that reflect B2B buyer personas and decision-making cycles. Train agents on CRM and sales tools (e.g., Salesforce, Hub. Spot, Outreach, Zoom. Info, LinkedIn Sales Navigator) and on accurate lead qualification and data entry. Evaluate readiness through call certifications, pitch assessments, and sales simulations before agents go live.

Coach agents on live and recorded calls, targeting conversion rate, appointment-setting rate, pipeline contribution, and quota attainment. Analyze sales performance and QA data to find skill gaps, then run refresher training and sales clinics. Keep scripts, playbooks, battle cards, and objection-handling guides up to date.

Report on training effectiveness: time to productivity, ramp-up to quota, pass rates, and post-training conversion and retention. Work with sales operations, QA, and client stakeholders on program goals, messaging changes, and campaign launches. Promote a high-performance, compliance-aware sales culture, including call recording, consent, and data privacy standards.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field. 3-5 years in B2B sales, inside sales, or lead generation, with at least 2 years as a sales trainer or coach in a BPO or contact center. Proven record of achieving or exceeding sales targets, or of training teams that did. Strong knowledge of B2B sales cycles, consultative selling, and lead qualification frameworks.

Excellent facilitation, presentation, and communication skills, with fluent, professional English. Hands-on experience with CRM and sales engagement tools, and with analyzing sales KPIs. Experience building sales training content, role-plays, and assessments. Strong coaching skills, with the ability to give clear, data-driven feedback.

Comfort working with international clients and across time zones. Preferred: sales training or coaching certifications (e.g., Sandler, Challenger, Miller Heiman, Train-the-Trainer), experience in SaaS, IT, or telecom B2B accounts, and exposure to account-based selling.