Job description
We are looking for an experienced and detail-oriented professional to join our regional team. This role will focus on planning, executing, and optimizing in-app campaigns across APAC markets, collaborating with cross-functional teams to deliver high-quality user experiences and drive business results.
Key Responsibilities
- Activity Planning & Execution Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform. Ensure alignment with business goals and campaign objectives.
- Cross-Departmental Collaboration Coordinate closely with product, design, marketing, BI and local teams. Ensure seamless campaign execution with timely resource alignment.
- Data Monitoring & Performance Tracking Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate. Generate post-campaign performance reports and provide actionable insights.
- User Feedback & Activity Optimization Collect and evaluate user feedback to improve campaign experience and efficiency. Continuously test and refine campaigns based on results and market trends.
- Budget Management & Resource Planning Develop activity budgets and control spending within approved limits. Efficiently allocate resources to maximize impact.
Requirements
Bachelor’s degree or above in Marketing, Business, or related field. 3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry). Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards). Proactive, detail-oriented, and able to manage multiple projects under tight timelines.
Fluent in both English and Chinese for cross-market collaboration.