Digital Marketing - Virendra Swarup College

About Us

We are a Zoho One Premium Partner , specializing in implementing Zoho CRM, Zoho People, Zoho Books, Zoho Projects, Zoho Creator, and the entire Zoho ecosystem for businesses across India. Our digital presence and online branding play a crucial role in client acquisition, product awareness, and service promotions. We are looking for a highly motivated Digital Marketing Executive to join our team and support our marketing initiatives.

Key Responsibilities

1. Social Media Management Create, schedule, and publish posts across LinkedIn, Instagram, Facebook, and YouTube. Monitor social media engagement and respond to audience queries. Research competitors and trends to improve content strategy.
2. Content Creation Write clear and engaging content for: Social media posts Blogs Email campaigns Website updates Assist in creating marketing creatives using Canva or similar tools.
3. SEO & Website Optimization Basic SEO tasks: keyword research, on-page optimization, title/meta updates. Support in improving website ranking and generating organic traffic.
4. Email & Campaign Marketing Assist in running email marketing campaigns using Zoho Campaigns/Zoho Marketing Automation. Manage mailing lists and track performance metrics.
5. Lead Generation Support Work on basic digital lead-generation activities. Utilize digital channels for promoting Zoho product services and training.
6. Analytics & Reporting Track campaign performance using Zoho Marketing Tools, Google Analytics, and social media insights dashboards. Prepare weekly and monthly performance reports.

Requirements

Strong written and verbal communication skills. Basic understanding of Digital Marketing concepts (SEO, social media, content writing). Familiarity with tools like Canva, Google Analytics, and social media platforms. Willingness to learn Zoho Marketing tools (Zoho Social, Zoho Campaigns, Zoho Marketing Automation). Creativity and ability to work in a fast-paced IT/Software environment.