Job description
Develop and execute KOL/influencer marketing strategies based on campaign objectives. Identify, approach, and build relationships with relevant influencers and creators. Conduct outreach, negotiate rates, and manage collaboration agreements. Handle end-to-end KOL campaigns from briefing to execution and reporting. Ensure all KOL deliverables meet brand guidelines and deadlines.
Monitor campaign performance including reach, engagement, impressions, and conversions. Maintain and expand the influencer/KOL database and relationships. Collaborate with marketing and creative teams to develop campaign concepts. Prepare campaign evaluations and performance insights for optimization.