Director of Sales & Marketing

Senior Living Sales Director The Cambridge Assisted Living & Memory Care

Full-Time | Monday-Friday + Community Events/Occasional Weekends

Are you passionate about building relationships, connecting with families, and helping seniors find a place to call home?

We are seeking an energetic, compassionate, and results-driven Senior Living Sales Director to lead occupancy growth and community outreach efforts for our senior living community. This role is perfect for someone who thrives in relationship-based sales, enjoys networking within the local community, and is motivated by helping families navigate important life decisions.

The ideal candidate is highly organized, outgoing, self-motivated, and experienced in senior living, healthcare, hospitality, apartment leasing, or relationship-driven sales.

What You’ll Love About This Role

Competitive base salary + bonus/commission opportunities

Opportunity to make a meaningful impact in the lives of seniors and families

Supportive leadership team and collaborative community culture

Fast-paced, relationship-focused environment

Career growth opportunities within a growing organization

Beautiful community environment with engaged residents and staff

Benefits

Medical, dental, and vision insurance

Telehealth and wellness benefits

Life insurance and disability coverage

Accident, critical illness, and hospital indemnity options

Flexible coverage options for employees and families

Paid time off and holiday pay

Employee wellness and assistance programs

Opportunities for professional development and advancement

Schedule

Monday-Friday

8:00 AM - 5:00 PM

Some evenings and weekends required for events, tours, and community outreach

Responsibilities

Drive occupancy growth through lead management, relationship building, and community outreach

Conduct tours for prospective residents and families, providing an exceptional first impression

Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, case managers, senior organizations, and local businesses

Follow up consistently with prospects using CRM systems and sales processes

Plan and participate in networking events, community events, and marketing initiatives

Collaborate with the Executive Director and department leaders to create a welcoming resident experience

Manage inquiry-to-move-in conversion process

Maintain accurate prospect records and reporting within WelcomeHome CRM

Develop strategic outreach plans to increase community visibility and census growth

Provide excellent customer service to residents, families, and referral partners

Stay informed on local market trends and competitor activity

Qualifications

Previous experience in senior living sales, assisted living, independent living, memory care, healthcare sales, hospitality sales, or related field preferred

Proven ability to build relationships and close sales

Experience with lead management and CRM systems preferred

Strong communication, presentation, and follow-up skills

Self-motivated with the ability to work independently and manage priorities effectively

Professional, compassionate, and customer-service oriented

Experience with WelcomeHome CRM is a plus

We are looking for someone who believes senior living sales is about compassion first - building trust with families, creating meaningful connections, and helping seniors feel truly at home.