Media Buyer

Responsibilities

Conduct market research and analyze audience demographics, interests, and behaviors to identify the target audience and create different audience profiles for each campaign. Create media plans and distribute the campaign budget over the media mix including the best performing platforms, objectives and formats. Review and suggest the campaign content including visuals, captions, headlines, and call-to-actions.

Run and optimize digital ads on different platforms, including social media platforms, Google Ads, and other PPC platforms. Run and optimize ads with different digital objectives such as brand awareness, consideration, traffic ads, and lead generation (conversion) ads. Create lead forms for each campaign that aligns with marketing objectives and campaign parameters.

Evaluate and assess the converted leads, to identify and optimize the conversion ratios and the Cost-Per-Lead CPL for each campaign channel. Generate monthly reports about the media buying campaign including the reach, engagement rates, budgets, clicks, conversions (leads), channel performance, and objectives. Generate reports about the campaign performance including the calculated Return-On-Ad-Spend ROAS and ROIs.

Discover and experience new digital channels. Work with cross-functional teams including graphic designers,media production, social media specialists, content creators, SEO teams to develop media buying campaigns that match the content strategy. Ability to use analytical tools such as Meta Business Suite, Google Analytics, Hotjar, adjust to monitor and evaluate the media buying campaigns’ performance.

Plan & propose marketing automation schemes for leads management and customer journeys. Create campaign tracking parameters using UTM or other methods to define the conversions from each source. Support in building landing pages to be used for conversion campaigns. Job Requirements: Bachelor’s degree in digital marketing, or a related field.

Proven record of successful media buying campaigns including both social media and PPC marketing. Excellent language skills for both Arabic & English. Excellent written and verbal communication skills. Excellent analytical and logical mindset. Proficient use of MS Office apps like Excel, PowerPoint, and Word. Experience with analytics tools.

Good knowledge of SEO is preferred. Good knowledge of CRM and marketing automation tools.