Manager Digital & Products

• Purpose of the job: Lead SFP digital consumer engagement, CRM and digital-product development to create coherent consumer journeys and improve acquisition, engagement, service and retention. Principal Accountabilities:
• Develop the digital engagement and CRM roadmap
• Design consumer journeys across relevant digital and direct touchpoints
• Establish segmentation, lifecycle communication and retention/loyalty programs
• Manage digital products, platforms and enhancement priorities
• Translate consumer needs into digital-product requirements
• Coordinate digital acquisition, onboarding, engagement and service activities
• Generate actionable insights from consumer and platform data
• Partner with Technology, Data Privacy, Legal and other functions on platform and data requirements
• Manage technology and agency partners
• Track digital-product adoption, engagement and CRM effectiveness
• Ensure digital activities operate within applicable company and regulatory requirements.

Requirements

• Bachelor’s degree in Digital Business, Marketing, Information Systems, Business or a related discipline
• Typically 5 to 8 years of experience in digital marketing, CRM, digital products, e-commerce or consumer technology
• Experience designing consumer journeys and lifecycle-management programs
• Experience working with CRM, digital analytics or product-development platforms
• Demonstrated ability to manage digital projects and external technology partners
• Experience in regulated consumer environments is advantageous
• Data-driven decision-making
• Agile project management
• Technology and business translation
• Privacy and governance awareness
• Vendor and stakeholder management <div