Digital Media Associate

Executive Marketing & Strategy

• Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
• Plan and manage monthly, quarterly, and annual marketing initiatives.
• Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
• Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
• Serve as primary point of contact for all marketing vendors and partners.
• Manage relationships, strategy calls, reporting, troubleshooting, project implementation, and performance reviews with: o Dealer. On o Stream o We. Drive o Lot. Linx o Work Truck Solutions o Advertising Partners o Promotional Vendors o Sponsorship Partners
• Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management & Digital Presence
• Oversee all website strategy, content, promotions, updates, and customer experience improvements.
• Manage website launches, redesigns, SEO implementation, and conversion optimization.
• Coordinate inventory merchandising strategy and landing page development.
• Troubleshoot website issues and oversee implementation with website providers. Advertising & Lead Generation
• Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
• Monitor campaign performance, ROI, budgets, and monthly reporting.
• Analyze competitor activity and market trends. CRM, Retention & Customer Communication
• CRM marketing initiatives through Drive. Centric.
• Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
• Support AI implementation and customer communication processes.
• Review lead performance and customer engagement opportunities. Content Creation & Creative Direction
• Write and develop: o Sales campaigns o Service campaigns o Email campaigns o Website content o SEO content o Social media content o Promotional messaging o Video concepts and scripts
• Direct creative assets, signage, advertising materials, and promotional campaigns.
• Maintain brand consistency across all companies. Social Media & Reputation Management
• Manage content strategy across Facebook, Instagram, Tik. Tok, YouTube, LinkedIn, and Google Business Profiles.
• Coordinate content creation, photography, video production, and community engagement .
• Monitor online reputation and customer feedback. Community Relations & Sponsorships
• Develop and manage community partnerships, sponsorships, and outreach programs.
• Lead planning, promotion, logistics, and execution for: o Jeep. Fest o Teacher of the Year Programs o Fleet Event
• Touch a Truck o Customer Events/Community Activations
• Coordinate vendors, signage, marketing materials, budgets, and promotional efforts. Fleet, Commercial & Special Projects
• Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
• Coordinate Work Truck Solutions marketing efforts.
• Promote TG316 Custom Builds and specialty inventory. Reporting & Performance Analysis
• Review and analyze: o Website traffic o Lead generation o Advertising performance o SEO performance o CRM performance o Campaign ROI
• Provide recommendations and strategic insights to leadership