Director, Demand Generation

Tri. Net is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

Tri. Net has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR. Don't meet every single requirement?

Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. Tri. Net always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply.

You may just be the right candidate for this or other roles. A Brief Overview The Director, Demand Generation plays a critical role in driving Tri. Net's pipeline growth by planning, executing, and optimizing integrated marketing programs. This leader will manage core demand generation activities across channels, partner closely with cross‑functional teams, and ensure programs are measurable, targeted, and aligned to business goals.

This role requires strong operational discipline, data‑driven decision‑making, and the ability to lead a high‑performing team.

What you will do

Support the development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments. Drive pipeline growth through demand creation and demand capture programs. Translate growth objectives into actionable campaign plans, pipeline targets, and audience strategies. Contribute to defining target markets, buyer personas, and messaging frameworks.

Team Leadership : Manage and develop a team of demand generation professionals, including campaign managers, digital marketers, and analysts. Promote a collaborative, accountable, and performance‑driven team culture. Provide coaching, feedback and professional development support Campaign Operations and Optimization : Oversee campaign operations including workflows, lead routing, scoring, and conversion optimization.

Improve lead quality and conversion rates through testing, refinement, and operational rigor. Partner with Marketing Operations to optimize inbound lead qualification processes and criteria. Campaign Planning and Execution : Lead the planning and execution of integrated, multi‑channel campaigns across digital, paid media, email, social, events, and MDR.

Ensure campaigns are audience‑centric, measurable, and aligned to pipeline and revenue goals. Support local market demand generation through region‑specific programs. Lead Generation, Nurturing & Lifecycle Marketing : Manage programs that attract, capture, and qualify leads using inbound and outbound tactics. Execute lifecycle marketing strategies that nurture prospects through the funnel.

Implement nurturing programs that improve pipeline velocity and conversion. Data Driven Insights : Use analytics, marketing automation, and CRM tools to measure performance and optimize programs. Establish KPIs, dashboards, and reporting frameworks for visibility and accountability. Provide insights to inform campaign strategy and investment decisions.

Cross Functional Collaboration : Partner with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead processes. Maintain strong communication loops to maximize pipeline efficiency and conversion. Market Research & Competitive Intelligence : Stay informed on market trends, customer insights, and competitive dynamics.

Support account‑based marketing (ABM) initiatives for high‑value accounts. Budget Management Manage demand generation program budgets, ensuring efficient resource allocation and strong ROI. Thought Leadership & Innovation: Advocate for best practices, new technologies, and innovative approaches to improve demand generation performance.

Contribute strategic recommendations within the marketing organization. Performs other duties as assigned Complies with all policies and standards Education Qualifications Bachelor's Degree or equivalent experience, advanced degree preferred preferred Experience Qualifications Typically 10+ years Experience in demand generation, digital marketing, or related fields.

Proven experience managing demand generation programs and leading teams. Demonstrated success driving measurable pipeline and revenue impact. Skills and Abilities Strategic Execution: Ability to translate strategy into actionable plans and successful campaigns. People Leadership: Strong team leadership, coaching, and development capabilities.

Data‑Driven Approach: Skilled in analytics, reporting, and performance optimization. Marketing Automation & CRM: Proficiency with platforms such as Hub. Spot, Marketo, or Pardot, and CRM systems. Collaboration: Strong communication and cross‑functional partnership skills. Results Orientation: Proven track record of meeting demand generation KPIs and improving performance.

Industry Knowledge: Understanding of B2B marketing, buyer behavior, and demand generation best practices. Professional Presence: Ability to communicate effectively with senior leaders and stakeholders. Work Environment Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions. The preferred location for this role is Atlanta, GA, and the salary range for this location is $125,000.00 to $250,000.00. All qualified external applicants will be considered for an in-office role, based in Atlanta.

All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience. A candidate’s compensation may also include bonuses consistent with Tri.

Net’s corporate bonus plan. Additionally, subject to applicable eligibility requirements, Tri. Net offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.

Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904 Please Note: Tri. Net reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.

Tri. Net is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.

Any applicant with a mental or physical disability who requires an accommodation during the application process should contact [email protected] to request such an accommodation.