Digital Marketing - Executive

About Job: To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms.

Key Responsibilities

• Assist in developing and executing effective digital marketing strategies
• Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X)
• Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc.
• Drive SEO efforts including keyword research, content, and image optimization
• Create and distribute newsletters, promotional emails, and engagement campaigns
• Contribute to website content updates and content marketing ideas
• Collaborate with designers for enhanced UX and conversion optimization
• Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc.
• Manage relationships with platforms like Google and Meta
• Ensure proper tracking via Google Analytics & resolve tag/attribution issues
• Maintain product feeds across platforms (e.g., Google Merchant Center)
• Work closely with growth and sales teams to align lead generation goals
• Handle multiple digital projects and ensure timely execution
• Brainstorm innovative strategies to improve visibility and performance
• Support or lead team initiatives and guide junior members, if applicable We’re excited about you because you have:
• Bachelor's/Master's degree in Marketing, Digital Media, Mass Communication, or related field
• 2–4 years of hands-on digital marketing experience, preferably in the real estate industry
• Proficient in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools
• Working knowledge of CRM tools , email platforms (e.g., Mailchimp, Zoho), and landing page tools
• Experience with tools like Canva, Figma, or Adobe Suite is a plus
• Strong communication, coordination, and analytical skills
• Ability to manage multiple campaigns and deliver consistent results under deadlines
• A proactive and strategic mindset with a passion for digital innovation in real estate