Lead - Channel Marketing - Personalization

The Channel Marketing Manager is responsible for planning, executing, and optimizing marketing programs across Edward Jones' owned digital channels, including Edward. Jones.com and related digital experiences. This role leads external agencies and cross-functional partners to deliver personalized, discoverable, and measurable marketing experiences that drive business outcomes for prospects, clients, branches, and the firm.

What You Will Do

Lead digital channel marketing across Edward. Jones.com and other owned channels, delivering campaigns, content, personalized experiences, and advisor enablement solutions that support business growth and client engagement. Develop and execute personalization strategies using audience segmentation, behavioral insights, AI, and predictive analytics to enhance customer journeys and lifecycle experiences.

Drive website discoverability and digital growth through SEO, GEO, and AEO strategies, improving organic visibility, AI-powered search performance, and customer acquisition opportunities. Partner with cross-functional teams, including Mar. Tech, analytics, brand, content, design, product, compliance, and field stakeholders, to optimize digital experiences and align marketing initiatives with business objectives.

Oversee agency and vendor relationships, ensuring high-quality execution, innovation, and measurable results while managing timelines, budgets, and brand standards. Establish and maintain channel marketing governance, operational processes, compliance standards, and performance measurement frameworks to ensure efficient and effective delivery.

Lead the development of channel-specific content, customer experiences, sales collateral, and advisor enablement materials that support enterprise marketing strategies and business priorities. Leverage analytics, experimentation, A/B testing, and attribution insights to measure performance, optimize ROI, and identify opportunities for continuous improvement across digital channels.

*This position is known internally as Lead

• Channel Marketing.