WEU Integrated Consumer Engagement Lead

WEU Integrated Consumer Engagement Lead Location : Reading, United Kingdom or Barcelona, Spain You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an WEU Integrated Consumer Engagement Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the role

The WEU Integrated Consumer Engagement Lead will play a critical role in shaping the future of Opella’s media and digital organisation across Western Europe. This is more than a media leadership position. It is an opportunity to build media excellence as a competitive advantage, helping accelerate brand growth and deliver Opella’s mission of putting Health in Your Hands.

Leading a team of five media and digital specialists, you will own the overall consumer communication strategy, with the team delivering integrated campaigns and media plans across all our brands in Western Europe. You will create an efficient, future-ready media ecosystem and collaborate across Marketing, Digital, Insights, Finance, Procurement, and media & creative agency partners to deliver measurable business impact while continuously improving the consumer communications ecosystem and media effectiveness across the region.

You will: Lead initiatives that strengthen brand growth and marketing effectiveness across Western Europe. Develop and inspire a high-performing team while building future media capabilities Champion innovation, digital transformation, and AI-enabled solutions to improve performance. Simplify complexity and create scalable ways of working across markets and teams.

Foster a culture of collaboration, accountability, inclusion, and continuous improvement.

Your responsibilities

Own the overall consumer communication strategy across all brands in Western Europe, developing and leading integrated communication and media strategies in partnership with Brand Leads and Global Media teams. Translate consumer, category, and business insights into media strategies that drive sustainable growth and measurable business outcomes.

Drive marketing effectiveness through measurement, experimentation, optimisation, and performance tracking. Shape and continuously improve the regional media operating model to ensure agility, consistency, and operational excellence across markets. Lead the integrated ecosystem of media and creative agencies, aligning partners around a shared consumer communication strategy and ensuring strong capabilities, effective governance, and best-in-class execution.

Foster collaboration across Marketing, Digital, Insights, Finance, Procurement, and external partners to achieve shared business objectives. Shape future media and consumer communication capabilities, driving innovation, digital transformation and AI-powered media solutions, including large language models (LLMs) and evolving social capabilities.

Evaluate and develop structures to bring selected creative capabilities in-house where appropriate Lead, coach, and develop a team of media and digital professionals, creating an environment where people thrive and perform at their best.

About you

Significant experience in media strategy, advertising, communications, digital media, or integrated marketing leadership roles. Demonstrates intellectual curiosity and stays abreast of emerging communication and media trends, translating relevant insights into agile, practical improvements to strategies, capabilities, and ways of working.

Strong understanding of modern media ecosystems, media investment, digital marketing, and marketing effectiveness principles. Proven experience leading teams and delivering business results through media and communication strategies. Experience managing agency relationships and working across complex stakeholder networks.

Strong commercial acumen and the ability to connect media investments to business outcomes and growth objectives. Experience driving organisational change, capability building, or transformation initiatives. Excellent leadership, communication, influencing, and stakeholder management skills. Growth mindset, intellectual curiosity, and a willingness to challenge existing ways of working.

Fluent English required. This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella. Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel.

We welcome and encourage applications from people of all backgrounds. Why join Opella? This is an opportunity to shape the future of media and digital excellence across Western Europe while influencing the growth of some of Opella’s most recognised brands. You will work at the forefront of media transformation, drive meaningful business impact, and help build a best-in-class media organisation for the future.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be, for over half a billion consumers worldwide. At the core of this mission are our 100+ loved brands, our 11,000-strong global team, 13 manufacturing sites, and 4 science and innovation centres.

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and a healthier planet.