FMCG (Mom & Baby) Category Management Project Intern (E-Commerce) - 2026 Start

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a highly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe ByteDance is an ideal platform to deliver a brand new and better e-commerce experience to our users.

The FMCG, Fast Moving Consumer Goods team manages Mom & Baby. The team works closely with commercial, campaign, platform, and cross-functional teams to drive account growth, operational excellence, and business execution for strategic partners.

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.

Applications are reviewed on a rolling basis, so we encourage you to apply early.

Responsibilities

• Maintain performance trackers to monitor key metrics, trends, and areas for improvement.
• Analyze category performance and provide regular insights and recommendations to support decision-making and category priorities.
• Monitor competitor pricing, promotions, campaigns, vouchers, and product offerings through regular price checks and competitor analysis.
• Identify opportunities and provide recommendations to support pricing and counteraction strategies.
• Support the execution of promotional tools and special projects based on competitor insights.
• Support the planning and execution of Brand Showcases and category events, including product curation, submissions, seller activities, and affiliate/creator initiatives.
• Coordinate with internal teams to ensure event requirements and deliverables are completed on time.
• Track event performance and provide post-event insights and recommendations.
• Support other category campaigns, projects, and activities as needed.

Qualifications

Minimum Qualifications

• Currently pursuing a degree in Marketing, Business, Communications, or a related field.
• Strong analytical skills with attention to detail.
• Excellent organizational and project management abilities.
• Strong written and verbal communication skills.
• Ability to work collaboratively and adapt in a dynamic environment.
• Comfortable working with spreadsheets, trackers, and basic data analysis.
• Proactive and willing to support both analytical and executional tasks.

Preferred Qualifications

• Eager to learn, hard worker and motivated
• Responsible / reliable
• Highly responsive

If you have any questions, please reach out to us at apac-earlycareers@bytedance.com