Social Media Executive | Beauty Brand/D2C

Job Title: Social Media Executive Job Location: Hyderabad Hybrid, Permanent Role Job Overview: The Social Media Executive will drive social media execution, creator partnerships, community engagement, content operations, and analytics across beauty brands.

Key Responsibilities

• Profile ownership: Manage Instagram, YouTube (Shorts & long-form), Facebook, Pinterest, Threads/X, and emerging channels.
• Content production: Brief, review, and publish Reels, Shorts, carousels, stories, and live content with the in-house creative team.
• Influencer & creator partnerships: Source, brief, contract, manage creators, track deliverables, and coordinate whitelisting.
• UGC engine: Collect, rights-clear, organize, and repurpose customer-generated content.
• Social listening & sentiment: Monitor brand mentions, hashtags, competitors, and category conversations; share insights weekly.
• Analytics & reporting: Own weekly and monthly reporting on reach, impressions, engagement, follower growth, saves, shares, and share of voice.
• Cross-functional asset supply: Share organic winners and creator content with performance, CRM, PR, and offline marketing teams.
• Trend & platform radar: Pilot new formats and platform features; scale successful initiatives.
• Social SEO & discovery: Optimize captions, keywords, hashtags, alt-text, Pinterest pins, and YouTube metadata.
• Tooling & budget hygiene: Manage scheduling tools, social listening platforms, influencer trackers, gifting budgets, and monthly reconciliations.

Requirements

• 2–4 years managing social media for a consumer brand or agency; beauty, skincare, haircare, or personal-care experience preferred.
• Demonstrable portfolio of social profiles, campaigns, creator partnerships, and measurable outcomes.
• Hands-on experience with Instagram and YouTube Shorts; Pinterest, Threads, and broadcast channel experience is a plus.
• End-to-end influencer management experience including sourcing, briefing, contracts, approvals, and reporting.
• Comfortable with analytics platforms, social listening tools, and scheduling tools.
• Familiarity with Canva, Cap. Cut, or similar creative collaboration tools.
• Excellent written English; conversational Hindi is an advantage.
• Strong organization, project management, and communication skills.
• Ability to manage multiple brand calendars simultaneously.
• Degree in Marketing, Communications, Journalism, or a related field; strong portfolio preferred over pedigree