Deputy General Manager - Hong Kong

Deputy General Manager

• Hong Kong Full time, Hong Kong-based What is On. The. List Founded in Hong Kong in 2016 by the French couple Delphine Lefay and Diego Dultzin Lacoste, On. The. List is Asia and Middle East’s first members only flash sales concept. On. The. List works directly with retail brands and official distributors, turning old inventory into opportunity by providing a sustainable way for brands to sell past-season items that would have otherwise ended up in landfills, while providing the best deals and steep discounts to On. The. List members. Since launching in Hong Kong in 2016, On. The. List has hosted over 6,000+ flash sales and has built a community of over 1.3 million members across all regions. We’ve since expanded to Singapore, Australia, Malaysia, Korea, Shanghai, Beijing, Thailand, Dubai and Saudi Arabia. Sustainability is rooted in who we are and motivates us to continue our mission. To date, we have saved over 8.2 million items from ending up in landfills. Forming On. The. Love, our CSR initiative, has allowed us to deepen our commitment to minimizing our carbon footprint while working with local organizations and hosting regular charity sales. At On. The. List, our values guide everything we do: Family Spirit is driven by humility, fostering genuine connections with our community. Panache reflects our passion for delivering exceptional experiences, while sustainability is rooted in our commitment to creating a positive impact on the world around us. Excellence is driven by the cooperation of our teams. THE ROLE We are seeking a strategic, agile and commercially grounded Deputy General Manager to lead our operations across physical showroom and online channels in Hong Kong. Reporting directly to the Managing Director, Hong Kong and Macau, this executive holds accountability for driving revenue growth, bottom line profitability, and operational excellence across the organization. Designed for an entrepreneurial generalist rather than a traditional functional specialist, this mandate requires strong commercial ownership, executive stakeholder management, and the capability to navigate a fast-paced retail-tech environment. We are seeking a leader who combines deep operational floor agility with a passion for talent enablement, continuous capability building, and sustainable market growth. As a strategic thinker with strong commercial acumen and data-driven decision-making capabilities, you will drive customer engagement, optimize omnichannel performance, and elevate execution standards across our showroom and digital flash-sale platforms. WHAT WE WILL TRUST YOU WITH... Commercial Leadership & P&L Management P&L and Business Growth : Own market top-line revenue generation and bottom-line profitability, and elevate overall market performance. Strategic Commercial Brand Partnerships : Build and deepen relationships with brand partners, understanding their strategic needs to structure win-win commercial proposals that protect brand equity while maximizing flash-sale turnover. Omnichannel Calendar Strategy : Oversee sales calendar planning to optimize product assortments and brand mix across physical and digital channels to accelerate sustained omnichannel growth without brand cannibalization. Laser-Focused Invitations : Leverage advanced CRM techniques to keep our invitations relevant and desirable. Drive Traffic and New Member recruitment : Plan and launch meaningful new member acquisition campaigns while staying true to our Brand Voice and Tone. Further Priority Membership development : develop Priority Membership into as a product our members love, and work with our Group CRM to expand its perks to make them even more relevant. Operational Excellence & Customer Engagement Daily End-to-End Operational Execution : Ensure operational excellence across showroom and e-commerce platforms, enforcing SLAs, tracking operational KPIs, and driving high customer engagement across all member touchpoints. Online Growth : Enhance our online strategy and operations by being involved and hands-on working with the Managing Director and the ecommerce team. Retail Excellence : Maintain an active, visible presence on the retail floor, often personally participating in pre-launch setups, layout optimizations, and visual merchandising execution ahead of major sale events. Resilient Problem-Solving and Crisis Management: Serve as the calm, accountable lead in crisis, exhibiting managerial courage and emotional composure. Team Leadership, Continuous Learning People & Leadership Development : Demonstrate a strong passion for developing people, coaching teams, and supporting sustainable business growth. Learning & Performance Culture : Champion driving a culture of learning and continuous improvement, setting clear goals, conducting regular performance reviews, and encouraging team feedback loops. Succession Planning & Talent Growth : Conduct strategic talent reviews to identify talent, curate personalized development plans, and build robust succession pipelines for key roles. Inclusive & Matrix Collaboration: Inspire teams around a shared vision, leading with inclusivity and psychological safety while building strong cross-functional synergy. Brand Ambassadorship: Embody On. The. List values
• Family Spirit, Panache, Excellence, and Sustainability - leading by example to ensure highest standards of brand partner stewardship and member experience. WHAT IT TAKES... Minimum 10 years of progressive business leadership experience with full P&L ownership, ideally spanning flash sales, premium retail leadership, recognized retail platforms, luxury brand management, or outlet leasing. Experience leading both physical retail and digital or omnichannel growth, with a strong grasp of how physical stores and e-commerce platforms integrate to drive customer satisfaction. Familiar and fluent in both B2B and B2C. Strategic thinker with strong commercial acumen and data-driven decision-making capabilities, proven in driving revenue growth, profitability, and operational performance. Entrepreneurial mindset with hands-on execution capabilities, able to operate in a fast-paced environment while demonstrating exceptional stakeholder management, cross-cultural communication, and team-building skills. Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred. Full professional proficiency in English is required; Cantonese is preferred.