Merchandiser Modern Trade (Confectionery & Stationery)

JOB TITLE: Merchandiser Modern Trade (Confectionery & Stationery) DEPARTMENT: Sales COMPANY: World Brands Kenya REPORTING TO: Trade Marketing Manager ROLE PURPOSE Responsible for delivering excellent in-store execution of World Brands’ confectionery and stationery portfolio in Modern Trade outlets, ensuring availability, visibility, correct pricing, planogram compliance, and expiry control to drive sell-out.

KEY RESPONSIBILITIES

Visit assigned MT outlets strictly as per approved route plans and schedules. Ensure shelves are fully stocked, clean, and compliant with planograms and Perfect Store standards. Monitor stock levels and escalate out-of-stock risks, slow movers, and near-expiry stocks promptly. Enforce FEFO (First Expiry First Out) and support stock rotation and transfers.

Execute POSM, promotions, and price communication accurately and on time. Support Sales in achieving sell-out and visibility targets. Track and report competitor activity and market insights. Build strong working relationships with store management and staff. Submit accurate and timely reports on coverage, stock, expiries, and execution.

KEY PERFORMANCE INDICATORS (KPIs) Outlet coverage vs route plan. On-shelf availability. Planogram / Perfect Store compliance. Expiry and near-expiry escalation compliance. POSM & promotion execution. Reporting accuracy and timeliness. Attendance and punctuality.

Requirements

QUALIFICATIONS & EXPERIENCE Diploma in Business, Sales, Marketing, or related field. 1–3 years FMCG merchandising experience (MT preferred). Strong selling and negotiation skills. High level of personal drive, ownership, and accountability. Good planning and route management capability. Strong numerical and stock management discipline.

Excellent interpersonal and customer relationship skills. Strong communication skills. Physically fit; able to handle shelf work.