Senior Mall Strategy & Planning Associate - Business Development, Shopee

1. Shopee Premium Strategy & Growth Premium strategy & planning: Own end-to-end strategy and planning for Shopee Premium, covering brand acquisition, portfolio expansion, and growth. Commercial growth: Develop the Premium value proposition, growth plans, and cross-functional initiatives to deliver commercial targets. Performance: Evaluate Premium performance and investment effectiveness, translating insights into opportunities to drive growth and scalability.
2. Mall Branding & Campaigns Mall branding & content: Drive Mall differentiation through PR and content initiatives, align cross-functional teams on Mall-wide content direction, and leverage performance insights to refine strategy. Flagship event (Shopee Summit): Lead end-to-end event planning and execution, managing timelines, cross-functional stakeholders, onsite readiness, and contingencies. Mall-wide campaigns (Mall Upsized Day): Lead end-to-end campaign planning and execution, from strategy and proposition development to cross-functional alignment and performance evaluation.
3. Reporting & Updates Executive Communication: Develop executive-ready decks and business updates, using data and storytelling to distill complex topics into clear insights, key messages, and recommendations. 2–4 years of experience in Program/Project Management, E-commerce, Brand/Marketing, or related fields. Structured Planning: strong project management and organizational skills to run multiple concurrent workstreams Stakeholder Management & Communication: comfortable coordinating across vast stakeholders Data-Driven Mindset: proficiency in Excel/Google Sheets and dashboards, able to turn performance data into clear recommendations. High Ownership & Autonomy: proactive, structured approach to problem-solving in a fast-paced, high-visibility environment. Growth Mindset: comfortable owning ambiguous scope and continuously improving how programs are run, not just executing a fixed playbook.

NICE TO HAVE

Experience working in an e-commerce, marketplace, or platform business. Experience planning or executing large-scale events or flagship programs. Experience collaborating directly with PR, Content, or Creative teams. Prior experience leading a workstream