Customer Marketing Key Retail & E-Commerce AM

Job Description : Customer Marketing Key Retail & E-Commerce AM Purpose of the Role; The role of shopper & customer marketing Key retail & e-commerce works to deliver the triple between the shopper, customer & Unilever brands. With 100+ key retails accounts & 5 E-customers this role purpose is to channel s topline sales growth , profitability & increasing share of shelf in stores through different trade & shopper activities .

Key Responsibilities

• Monitoring of Perfect store online KPIs & ensuring the right implementation of our 5+ channel assets.
• Design fit for E-commerce exclusives promotions that drive our brands conversion rates online
• Design & land online campaigns for E-commerce launches & customer specific events
• Design & plan Trade terms for new E-commerce customers openings
• Work closely with competitive intelligence team on up-dating organizational e-shopper understanding & translate into activities online .
• Management of channel trade investment & activities
• Perform shopper insights research activities to support activities & planning cycle.
• Creating Customer marketing annual plans tailored to fit every customer dynamic.
• Monthly trade schemes & Exclusive promotions for the channel.
• Management of annual trade contracts.
• leading joint business planning with top customers.
• Plan & ensure proper execution of instore marketing to ensure brand jobs to be done are met at store level & increase products shelf offtake.
• Work closely with trade category management team to ensure instore visibility & perfect store metrics are met based on store thumb-print.
• Design & plan creative E-comm specific activities to increase brands conversion rate online.
• work closely with Customer category development team on annual sales plans & trade support for the channel. job requirements More than 2+ years Not Specified at least Retail or FMCG Desired Candidate Profile Experience in FMCG trade marketing .
• Ability to analyze sales data & get insights out of it
• Ability to understand and analyze market shares & competitive landscape .
• Basic FMCG terminologies knowledge .
• Negotiation skills.
• Presentations skills .
• Ability to plan & execute instore events with effective cross organization communication . For latest jobs click the following link: WhatsApp Us: +97466888199 For Latest Jobs Visit: https://zurl.co/UasS For CAREER ADVICE and LATEST JOBS SUBSCRIBE on our YouTube Channel: https://zurl.co/HVpc LIKE US on OUR Facebook Page: https://zurl.co/04dn FOLLOW US on OUR Instagram: https://zurl.co/BXR3 FOLLOW US on TWITTER: https://zurl.co/m9rm FOLLOW US on LinkedIn Page: https://zurl.co/s. XkQ ​