CRM Manager

We are seeking a results-driven CRM User Growth Manager to drive user acquisition, engagement, and retention across our CRM ecosystem. The ideal candidate should have a deep understanding of Thailand's tea and coffee user behavior, data-driven decision-making, and CRM optimization strategies to enhance customer experience and maximize lifetime value.

What You Will Get from This Role: End-to-End CRM Strategy Ownership: Lead CRM initiatives from ideation to execution, optimizing user growth and retention strategies. Cross-Functional Collaboration: Work closely with Marketing, IT, Data, and User Operations teams to align CRM efforts with business objectives. Hands-On Data & Insights Experience: Analyze user behavior, segmentation, and campaign performance to drive continuous improvement.

Responsibilities

Develop and execute CRM strategies to drive user acquisition, retention, and engagement across multiple channels (email, SMS, push notifications, in-app messaging, etc.) Optimize user segmentation and lifecycle marketing strategies to maximize customer lifetime value. Monitor key CRM performance metrics, analyze user data, and identify opportunities for personalization and automation.

Collaborate with marketing, product, and engineering teams to enhance CRM capabilities and ensure seamless user journeys. Test and iterate on CRM campaigns, leveraging A/B testing and data insights to optimize performance. Stay updated on CRM trends, emerging technologies, and industry best practices to drive innovation.

Role Requirements: Minimum 5 years of experience in CRM, lifecycle marketing, or user growth roles. Strong analytical skills with experience in customer segmentation, behavioral analysis, and A/B testing. Proficiency in CRM tools (e.g., Salesforce, Braze, Hub. Spot, or similar platforms). Experience working in fast-paced, data-driven environments with a growth mindset.

Ability to manage multiple projects, prioritize effectively, and collaborate across teams. Experience in e-commerce, food delivery, or retail industries is a plus.