Deputy Director, Channel Engagement Media and Digital

Job Description To lead the strategy, integration and performance of all digital, paid, social, web, events and public relations channels to deliver cohesive, user-centred and high-impact engagement across physical and digital touchpoints. Develop and oversee an integrated channel engagement strategy across web, paid media, social media, events, public relations and physical touchpoints Ensure alignment of messaging across all channels.

Align channel plans with organisational priorities and stakeholder needs Oversee customer journey mapping and implementation across digital platforms, CMS, paid media and social tools Guide investment decisions related to platforms, technology refresh and vendors Set performance frameworks and KPIs for all channels and review analytics, insights and reporting to drive optimisation Job Requirements Degree in Communications, Social Sciences or a related discipline, with at least 15 years of experience in strategic communications, public affairs and national scale campaign and at least 6 years management experience.

Proven experience leading integrated, multi-channel engagement strategies across digital, paid media, social, web, events and public relations Strong track record in digital governance, platform management and performance optimisation Experience working in complex, matrixed or public-sector–like environments with multiple stakeholders is highly desirable Proven ability to use data and insights to inform strategy, prioritisation and decision-making Able to multi-task and demonstrate strong analytical, problem solving, and project management skills.

Self-motivated, adaptable, and comfortable managing change and ambiguity. Strong interpersonal and stakeholder management skills with strategic judgement and systems thinking