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Thai Wah

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Sales Development Representative

Thailand, Twpc, Bangkok, HQFull-timePosted Oct 30, 2026

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.

Key Responsibilities

  1. Sales Management Manage sales to food manufacturers, food processors, and food distributors . Drive sales performance for core product categories: Glass noodles Rice noodles Tapioca starch Other related products Support market expansion for new products and innovations , including modified starch and future product lines. Develop and execute sales plans to achieve company sales targets.
  2. Business Development & New Customer Acquisition Identify and develop new customers in the food industry . Analyze market opportunities and customer demand trends. Support market expansion and generate new business opportunities.
  3. Account Management Manage existing customer accounts and build long-term business relationships . Understand customers’ business models and production processes . Analyze customer insights to identify opportunities for sales growth and product collaboration .
  4. Product Application & Co-development Propose product application ideas or menu concepts using noodles or related products. Collaborate with customers on product trials and co-development initiatives . Monitor product performance and gather customer feedback for continuous improvement. Support the introduction of new company products into the market .
  5. Commercial Negotiation Prepare quotations and negotiate commercial terms with customers. Manage customer expectations while ensuring alignment with company policies and profitability. Follow up on order processing and product delivery.
  6. Sales Planning & Forecasting Prepare monthly and quarterly sales forecasts . Monitor sales performance and adjust strategies to achieve targets. Manage sales performance to meet KPIs and commission targets.
  7. Internal Coordination Coordinate with internal teams including: Production Production Planning Quality Control Logistics Finance Track order status, production schedules, and delivery timelines.
  8. Market Analysis Monitor market trends, pricing, and competitor activities. Collect market insights to support sales strategy development .

Qualifications

Food Science Food Technology Business Administration Marketing or related fields 2–3 years of experience in B2B sales Experience in the following industries is an advantage: Food ingredients Food manufacturing Food processing Starch-based products Strong negotiation and relationship management skills Ability to analyze markets and develop sales strategies Proficiency in Microsoft Office (especially Excel)

Description copied from Thai Wah's careers page. Read the full posting before you apply.

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