Product Planning Specialist

Position statement: Primarily responsible for product planning and management tailored to the Middle East and Africa regional markets and user characteristics. Location: Dubai, UAE Reporting Line: Reports to the Product Director Key Responsibilities and Duties:

1. Conduct market feasibility studies for new products, propose market positioning, product positioning, competitive positioning, and user positioning. Define product concepts and configuration ranges, and participate in developing market equations;
2. Responsible for defining products and setting development priorities tailored to specific regions based on strategy, users, and competition. Monitor the achievement of product definition objectives and refine key selling points.
3. Manage product lifecycles according to planning, proposing action strategies based on market, competitive, and demand analysis. Job requirements:
4. Work Experience Requirements: Possess 2 years or more of relevant work experience in product planning and product strategy (not limited to the automotive industry).
5. Foreign Language Proficiency Requirements: English proficiency at an intermediate to advanced level; proficiency in Chinese is preferred.
6. Educational Requirements: Higher education (preference for majors such as Vehicle Engineering, Mechanical Engineering, etc.).
7. Competency Requirements: (1) Familiarity with the basic structure and principles of automotive Broussonetia papyrifera; (2) Familiarity with product planning processes and product development processes; (3) Familiarity with common tools and methods in product planning, and understanding of market and user research processes and basic methods. (4) Strong language expression and teamwork skills, possessing rigorous logical thinking abilities; strong sense of responsibility and dedication. (5) Skilled in applying new working methods to solve problems, strong learning ability, and strong stress resistance.
8. Other: Preference given to candidates with product development experience in world-renowned automotive companies or Chinese automotive companies.