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Digital Commercial Senior Associate, yuu

Hong KongSeniorPosted Oct 27, 2026

Job description

Is this a new challenge in yuu Business? The role of the Digital Commercial function is to build and manage relationships with brands participating in the programme and ensure delivery of the agreed value proposition and benefits to the partners. This position is responsible for seamless programme delivery and execution of agreed plans and initiatives at key partner/s.

The role requires engagement with stakeholders within the yuu team (Marketing, CRM, Operations etc.) as well as the partner organization and involves operationalization of processes and subsequent execution of marketing programmes and other initiatives.

Responsibilities

Support Digital Commercial Manager to develop marketing and engagement campaigns with the Partners Support Digital Commercial Manager to drive member engagement and sales through quality rewards and offers; drive the aligned business objectives with new Partners initiative planning and implementation Manage the execution process of offers and campaign set up, including form filling and coordination with internal and Partners teams.

Ensure the materials are accurately set up as per the requirements. Assist in system enhancement testing (UAT/ Pilot) Handle CS issues from banners and enquire from internal customer service team Nurture long-term relationships with partners Conduct comprehensive market research to identify industry trends, market dynamics, and competitive landscape related to our digital project Do you have experience in Account Management?

Bachelor degree or above 2+ years of experience in Marketing/CRM/Account Management Good command of both spoken and written Chinese and English Proficiency in MS Office applications, including PowerPoint and Excel Strong communication skills and be sensitive to numbers Organized, proactive, independent, and self-motivated with a growth mindset Willing to learn, with passion and commitment

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome , Market Place , Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more.

Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s en. Joy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes ; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.

Description copied from DFI Retail Group's careers page. Read the full posting before you apply.

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