Marketing Lead of North America Consumer Market - PICO

About the team

PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Responsibilities：

• Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.
• Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities.
• Deeply understand the target customer base, conduct regular market analysis and competitor research.
• Closely collaborate with the sales team to drive the achievement of sales targets.
• Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities.
• Manage budgets to ensure that marketing activities are efficiently executed within the budget.

Qualifications

Minimum Qualifications

• 5 years of marketing experience in the consumer electronics or technology industry, with at least 2 years of experience in a CMO role.
• Strong strategic thinking and execution capabilities, with the ability to quickly adjust in a dynamic market.
• Extensive experience in brand building and integrated marketing promotion.
• Familiarity with the U.S market and consumer habits, with cross-cultural communication skills.
• Excellent leadership and team management experience, with the ability to motivate teams and drive cross-functional collaboration.

Preferred Qualifications

• Experience managing large marketing budgets and optimizing spend across channels.
• Strong stakeholder management skills, with experience working closely with product, sales, and executive leadership teams.
• Background in consumer insights, market research, and customer segmentation strategies.