Senior Marketing & Lead Generation Executive

· Own B2B Lead Generation initiatives for the US market.

• Plan and Execute email marketing campaigns, LinkedIn outreach, website lead funnels, and CRM driven follow-ups.
• Track, Qualify and hand over sales-ready leads to US sales teams.
• Communicate directly with US customers via calls, Zoom/Teams, email & LinkedIn and Act as a professional extension of the US marketing team.
• Work closely with US Stakeholder, participate in strategy discussions and weekly reviews meeting with US leadership.
• Create marketing content using AI based tools (emails, LinkedIn posts, website content, case studies), Tools may include but not limited to ChatGPT/Claude, Canva/gramma/Jasper, AI video and voice tools.
• Ensure all content is US-market relevant, professional, and conversion-focused.
• Monitor and analyse marketing performance metrics, including lead sources, conversion rates, and campaign effectiveness.
• Prepare and share weekly and monthly performance reports with US stakeholders.

Requirements

• 5+ years’ experience in marketing, lead generation, or B2B customer engagement.
• Excellent spoken and written English communication skills.
• Comfortable speaking with US customers and senior leadership.
• Experience working in US or international time zones.
• Strong understanding of digital marketing funnels, CRM systems, LinkedIn outreach & email Marketing.
• Confident, professional, and independent working style with high ownership. Preferred-
• Prior experience working with US-based clients or companies.
• Background in Marketing, Inside Sales / SDR, Pre-Sales, or Customer Success roles.
• Exposure to AI-driven marketing tools and platforms.
• Experience in B2B, services, or industrial domains.