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Business Development Representative (Americas)
Job description
Owns the first conversation with every new inbound contact for the Americas region, qualifying marketing-accepted leads (MALs) by phone and email and converting them into marketing-qualified leads (MQLs) that move cleanly into the next stage of the pipeline. Works every new marketing-accepted lead (MAL) for the Americas region, reaching out by phone and email within the target response window so no inbound contact goes cold.
Runs a structured, multi-touch outreach cadence to reach and engage prospects, adjusting tone and timing to what each contact responds to. Qualifies each contact against Syspro's ideal customer profile, need, timeline, and authority, using a real conversation rather than a script to confirm genuine fit. Converts qualified MALs to MQLs in Hub.
Spot with accurate notes, so Sales Americas can pick up the conversation without asking the prospect to repeat themselves. Owns weekly and monthly MAL-to-MQL conversion targets and speed-to-lead service levels set by the Global VP Demand Generation, and reports progress against them. Uses the Agentic AI SDR and marketing automation tools to prioritize the day's outreach list, personalize messaging at scale, and follow up on contacts that have gone quiet.
Partners with Sales Americas on handoff quality, flagging deal context, objections, and buying signals so the next conversation starts a step ahead. Surfaces patterns in lead quality, objections, and campaign source performance to sharpen targeting and messaging. Bachelor's degree in marketing, business, or a related field, or equivalent experience 1 to 2 years in a business development, sales development, telesales, or inside sales role, ideally in B2B technology Qualification and Tools Comfortable working with Hub.
Spot and developing dashboards and reports. Confident, consultative phone and email communication that builds trust quickly Active listening and objection handling that qualifies fit rather than just booking a call Organized daily follow-up discipline across a high volume of contacts Comfort with rejection and the persistence to keep working a list Clear, accurate CRM hygiene so handoffs to Sales Americas do not lose information Collaborative, target-driven mindset and comfort with AI-assisted outreach tools Coursework or certification in sales development or inside sales Experience in ERP, manufacturing, or distribution technology; outbound and inbound phone prospecting experience Hands-on experience with Hub.
Spot or Salesforce and a sales engagement platform
Description copied from SYSPRO's careers page. Read the full posting before you apply.
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