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Senior Associate, Marketing Projects AI & Automation - Marketing, Marketplace

Kuala Lumpur, MalaysiaFull-timePosted Oct 10, 2026

Job description

Business Process Analysis & Solution Design Partner with marketing leads across functions (user growth, campaigns, content, CRM, SEO, performance marketing) to understand current workflows and identify pain points Assess processes end-to-end and recommend practical solutions — generative AI, workflow automation, or hybrid approaches Build business cases for proposed AI/automation initiatives with clear impact projections (efficiency gains, cost savings, revenue uplift) Evaluate and benchmark AI tools and platforms for fit, feasibility, and scalability PMO & Implementation Own end-to-end project management for AI initiatives — scoping, timeline, stakeholder coordination, risk tracking, delivery Coordinate across Marketing, Engineering, Data, Product, and Regional teams to keep projects on track Maintain initiative trackers, milestones, and action items Develop training materials, SOPs, and user guides to drive adoption among marketing end users Reporting & Communication Prepare weekly status updates and quarterly business impact reports for HOD and C-suite Translate technical progress into concise executive summaries: what was delivered, what impact was measured, what's next, what's blocked Track and quantify outcomes with clear metrics — hours saved Continuous Improvement & Innovation Stay current on AI/ML tools, trends, and best practices relevant to marketing and e-commerce Proactively surface emerging capabilities that can be applied to marketing workflows Champion a culture of experimentation and AI adoption within the team — run demos, share learnings, and encourage hands-on exploration 2–4 years of experience in project management, marketing operations, digital transformation, or technology delivery — preferably within marketing or e-commerce environments Ability to understand business context, map processes, and translate operational needs into solution requirements Proficiency in at least one of: Claude Enterprise, ChatGPT (Enterprise/Team), OpenAI Codex, or Python Hands-on experience building, configuring, or managing AI/automation solutions (generative AI workflows, chatbots, process automation, or data pipelines) Strong organizational skills — able to manage multiple workstreams and deadlines simultaneously Clear written and verbal communication — comfortable presenting findings and recommendations to senior stakeholders (Director, VP, C-suite) Innovative mindset with a bias toward action, experimentation, and practical problem-solving

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