Sr Mgr./Mgr., Product & GTM - Europe

Role Purpose: The Product and GTM Manager serves as the critical bridge between Global HQ and the European market. You are responsible for localising product marketing strategy, orchestrating the end-to-end device launch process, and driving commercial success through expert storytelling and lifecycle management.

Key Responsibilities

• Strategic Localisation: Partner with HQ product departments to adapt the European product marketing strategy, ensuring global brand goals and product propositions are translated into effective, market-specific tactics.
• Channel Storytelling: Craft compelling, high-impact product narratives designed to secure ranging and prominent placement across key European retail and carrier channels.
• GTM Project Management: Serve as the regional project owner for device launches, coordinating cross-functional efforts and maintaining seamless communication with HQ GTM teams.
• Relationship Management: Act as the primary point of contact for key tech media, industry analysts, and product stakeholders in tier one channel partners, building and maintaining relationships that influence market perception.
• Commercial Life-cycle Ownership: Own the product performance from launch to end-of-life, including stock availability, demand generation activities, promotional planning, and commercial optimisation.
• Market Intelligence: Stay ahead of market trends, provide feedback on competitor products, and adjust product strategy to reach required growth in a dynamic, fast-paced industry.

Qualifications

& Requirements

• Industry Experience: Proven track record (mandatory) in consumer electronics within the European market.
• Technical Proficiency: A deep passion for technology with the ability to translate complex product specs into consumer-facing benefits.
• Operational Excellence: Strong organizational capabilities with the ability to manage multiple workstreams simultaneously and influence/align support resources at the HQ level.
• Communication: Exceptional storytelling and interpersonal skills.
• Languages: Fluency in English is must; multi-lingual proficiency is highly preferred and considered a distinct advantage.