Senior / Marketing Executive

Department : Customer Service Centre / Multi-Channel Service & Partnership Operations Job Responsibilities: Strategy & Execution: Develop and implement social media strategies for Mainland China (e.g., We. Chat, Douyin, Xiaohongshu) and Hong Kong (e.g., Facebook, Instagram, YouTube). Ensure initiatives align with overall marketing and business objectives.

Performance Analysis & Reporting: Track, measure, and analyze social media performance using native and third‑party tools. Provide regular insights and reports on KPIs such as engagement, reach, conversion, and ROI. Continuously optimize strategies based on data‑driven insights and industry best practices. Content Creation & Management: Collaborate with external service vendors to design high‑quality campaigns, advertisements, and social media communications.

Leverage vendors’ resources, support, and creativity to maximize business opportunities and campaign outcomes. Proactively craft, refine, and schedule compelling content across multiple platforms. Community Management: Monitor feedback from customers, influencers, and frontline staff to establish effective closed‑loop management of online campaigns.

Aim to enhance organic reach, strengthen engagement, and achieve key performance indicators. Other Duties: Participate in ad‑hoc projects as required. Job Requirements: Bachelor’s degree or above in marketing, media, advertising, or related fields; fluent in both Chinese and English. At least 3 years relevant experience in managing and leading online campaigns and advertisements, preferably within the mobile telecom industry.

Strong resilience under pressure and self‑motivation; excellent planning, organizational, and execution abilities; adaptable to fast‑paced environments; innovative, detail‑oriented, tactful, and customer‑focused, with a positive attitude and pleasant personality. Proficient in PC software and database analysis tools; analytical mindset with the ability to translate data into actionable strategies.

Familiarity with localized social media operation strategies in both Mainland China and Hong Kong.