Head of CRM (On-Site | Limassol, Cyprus)

🚀 Wiztech is looking for an experienced Head of CRM to lead our customer engagement, retention, and lifecycle strategy across our gaming brands. We are looking for a strong CRM leader with experience in i. Gaming, Online Casino, or Betting who can combine strategic thinking, a data-driven approach, and strong team leadership.

Responsibilities

Own and develop the overall CRM & Retention strategy Lead CRM campaigns across Email, SMS, Push, and other channels Drive improvements in player retention, engagement, reactivation, and LTV Develop and optimize player segmentation, personalization, and promotional campaigns Build and improve customer lifecycle and automated journeys Use player behavior and data to identify growth opportunities and improve performance Track key CRM and commercial KPIs and continuously optimize results Lead, develop, and support the CRM team Work closely with Product, Marketing, VIP, BI/Data, and Compliance teams Requirements: Strong experience in CRM, Retention, or Lifecycle Marketing Experience in i.

Gaming, Online Casino, Betting, or Gaming is highly preferred Strong understanding of segmentation, automation, and customer journeys Data-driven mindset with strong commercial and analytical skills Experience leading and developing a team Strong communication and stakeholder management skills Fluent English Working Hours: Monday – Thursday: 9:00 AM – 6:00 PM Friday: 9:00 AM – 3:00 PM What We Offer: €100 Wolt credits Medical insurance Sports benefit after completion of the 6-month probation period Happy hours and team events Birthday celebrations and a gift from the company Internal competitions with exciting prizes Friendly and supportive work environment Career growth opportunities