Job description
Role Details Reference Number CCCF/CCUR Job Title Manager/AVP, Credit Card Usage & Rewards/ Project Unit/Department Credit Card & Consumer Finance Location Hong Kong Job Posted 2025/12/24 Job Status Full Time Main Responsibilities
- Card Usage & Activation Campaigns: Design and implement innovative, data-driven marketing and sales strategies in collaboration with partners to enhance card usage, drive account activation, and improve customer retention.
- Compliance Management: Develop and implement compliance strategies for the credit card business, ensuring all activities meet regulatory requirements. Regularly review and update compliance policies to address regulatory changes and business needs.
- Strategic Partnership Development: Identify and cultivate new business opportunities with diverse merchants (retail, e-commerce, travel, etc.) to provide exclusive credit card benefits and rewards
- Campaign Execution: Manage end-to-end execution of campaigns, including proposal preparation, internal liaising, offer fulfillment, marketing communications, customer inquiries, and post-campaign evaluations.
- Market Trend Monitoring: Conduct competitive analysis to identify market trends and support procurement, payment, and expense management.
- Compliance: Ensure all programs/projects adhere to banking practices, compliance and regulatory requirements.
- Performance Monitoring & Optimization: Establish and monitor key performance indicators (KPIs) and use data-driven insights to optimize product features, pricing, marketing strategies, and customer journey touchpoints.
- Cross-Functional Collaboration: Collaborate with internal stakeholders such as Project, IT, Legal, and Compliance teams to develop of the existing reward platform and resolve compliance.
Requirements
- Bachelor's degree with 8+ years of experience in Credit Card Business and/or partnership management, preferably in banking or financial services.
- In-depth knowledge of regulations and compliance requirements related to the credit card business.
- Self-starter with a flexible mindset, comfortable operating under a fast-paced environment.
- Strong project management and financial analytical skills.
- Self-motivated, enthusiastic, and capable of working independently.
- Strong execution skills in marketing, from research to promotion, with good project management abilities.
- Exceptional interpersonal skills and teamwork orientation.
- Proficient in both written and spoken English and Chinese (Cantonese and Putonghua). To apply, please submit your application along with your resume to "recruithk@asia.ccb.com". Applicants who are not contacted within 8 weeks may consider their applications unsuccessful and their personal data will be retained by the bank for a period up to two years. All information provided by applicants will be used for recruitment purposes only and will be used strictly in accordance with the bank’s personal data policies, a copy of which will be provided upon request. CLOSE