Wholesale Sales Representative

The Employer

Holistic Health Group (HHG) is a vertically integrated medical and adult use Cannabis company built to produce high quality cannabis with an efficient and skilled workforce. The company operates at its headquarters in Middleborough, MA, with future operations planned in other towns throughout the State.

HHG is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

HHG aims to provide a healthy, welcoming, and enjoyable workplace for all employees. Ideal employment candidates for HHG are self-starters who take pride in their work and are looking for an opportunity to advance their career in the industry.

The Position:

Wholesale Representative Job Description

Sales Performance & Business Development

· Target Account Acquisition: Identify and secure new dispensary accounts through cold calling, referrals, and in-person visits to expand wholesale reach.

· Sales Growth & Execution: Drive territory revenue growth by analyzing a) market opportunities and b) partner dispensary characteristics and using these analyses to execute targeted sales strategies.

· Account Prioritization: Evaluate and periodically rank wholesale partners based on long-term value, sales potential, and strategic company goals.

· Learn partner dispensary customer purchasing behaviors to profile targeted product offers based on shopping or promotional factors like price/value, product categories, light vs. potent consumption habits.

Account Management & Client Education

· Relationship Maintenance: Establish and maintain a recurring contact schedule with existing retail accounts to ensure consistent reorders and partner satisfaction.

· Partner Education: Provide retail dispensary staff with technical product information, educational materials, product displays, guidance on HHG offerings, and schedule structured educational sessions based on company promotional goals.

· Account Health & Collections: Assist in monitoring Accounts Receivable, tracking delivery protocols, and supporting collection efforts to maintain healthy accounts.

Brand Awareness & Marketing Support

· Brand Representation: Act as a brand ambassador to safeguard and promote a positive market image across all client interactions with business casual and branded attire.

· Merchandising & Collateral: Coordinate the distribution of brand merchandise, swag, point-of-sale displays, and marketing collateral to retail partners.

· Event Participation: Represent the brand at major industry-focused events, networking sessions, and trade shows, including occasional weekend appearances.

· Marketing Feedback & Content: Partner with company product and marketing team to relay retailer feedback and contribute insights for promotional campaigns in social media, email etc.

Operations, Inventory & Compliance

· Order Entry & Management: Receive wholesale purchase orders, input records into Distru, and coordinate submission with the finance team.

· Fulfillment & Logistics: Verify package weights & contents, check label accuracy, physically prepare sales orders, and arrange pickups or third-party delivery dispatch.

· Inventory Control: Regularly update wholesale menus to reflect live stock levels and accurate unit counts.

· State Regulatory Compliance: Complete required METRC training, create compliance manifests and transfer records, and ensure all activities adhere to Cannabis Control Commission (CCC) regulations.

· Provide system recommendations to help monitor & maintain consistent departmental and interdepartmental coordination to increase efficiencies (client contacts, deliveries etc.)

Professionalism & Administrative Standards

· Professional Demeanor & Presentation: Maintain business-appropriate attire and conduct when meeting with clients and representing the company.

· Reporting & Expense Tracking: Log client visits in CRM, submit weekly mileage expense reports, and present performance updates during sales meetings.

· Travel & Attendance: Adhere to scheduled work hours, manage personal time-off requests according to company policy, and commute reliably between inventory facilities and dispensary accounts.

· Operational Adaptability: Follow all established company policies and carry out additional tasks assigned by executive leadership.

Candidate Qualifications

· Must be at least 21 years of age.

· Prior experience in the cannabis industry is preferred.

· Demonstrated background in sales negotiation, territory planning, and pipeline development.

· Excellent verbal, written, interpersonal, and customer service skills.

· Strong organizational habits, high attention to detail, and problem-solving ability in fast-paced settings.

· Working familiarity with Microsoft Office Suite, METRC, and cannabis inventory platforms (Distru).

· Valid driver's license with a clean driving record and reliable personal transportation.

Physical Demands & Working Conditions

· Minimum of 40 hours on-site weekly, with flexibility for travel and event attendance.

· Ability to stand for prolonged periods and lift/carry inventory boxes of at least 30 lbs.

· Commitment to high personal hygiene standards and workplace safety practices.

Holistic Health Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, genetic information, disability status, protected veteran status, or any other characteristic protected by law.