Automotive Marketing Manager – Dealership & OEM Experience Required

NOW HIRING: AUTOMOTIVE MARKETING MANAGER Tempe Auto Group | Tempe, AZ $90,000–$180,000+ ANNUALLY Full-Time | On-Site | Performance-Based Compensation AUTOMOTIVE DEALERSHIP & OEM MARKETING EXPERIENCE REQUIRED! WE'RE NOT LOOKING FOR SOMEONE WHO JUST KNOWS MARKETING. WE WANT SOMEONE WHO KNOWS HOW TO MARKET A DEALERSHIP! CAN YOU TURN ADVERTISING DOLLARS INTO SHOWROOM TRAFFIC, RETAIL SALES, AND MEASURABLE ROI?

Tempe Auto Group is seeking a highly experienced, strategic, and results-driven Automotive Marketing Manager to lead our marketing operations, advertising strategy, digital campaigns, and brand growth. We're looking for a proven automotive marketing professional who understands dealership operations, OEM manufacturer marketing requirements, digital advertising, lead generation, and how to drive measurable results.

This is a high-impact leadership opportunity for someone who knows how to build effective campaigns, manage advertising budgets, optimize digital performance, and work directly with dealership leadership to increase retail sales and profitability. THIS IS NOT AN ENTRY-LEVEL MARKETING POSITION. If you understand the automotive retail business, know how to maximize marketing ROI, and have hands-on experience with dealership and OEM marketing programs, WE WANT TO TALK TO YOU!

COMPENSATION

& BENEFITS $90,000–$180,000+ Annual Earning Potential Performance-Based Compensation Health Insurance 401(k) Retirement Plan Paid Time Off Life Insurance Leadership Opportunity Within an Automotive Group Opportunity to Drive Marketing Strategy and Business Growth WHAT YOU'LL DODRIVE SALES, TRAFFIC & DEALERSHIP GROWTH Develop and execute monthly and annual marketing strategies designed to increase retail vehicle sales, showroom traffic, and dealership profitability.

Establish measurable marketing goals aligned with dealership sales objectives. Create targeted advertising campaigns that generate qualified leads, showroom appointments, and customer engagement. Work closely with dealership leadership, Sales Managers, and BDC leadership to improve lead generation and conversion performance.

Track marketing effectiveness through retail units sold, showroom appointments, advertising efficiency, and customer acquisition metrics. OWN THE DIGITAL MARKETING STRATEGY We're looking for someone who knows digital marketing inside and out — and understands how to make it produce dealership results. Manage and optimize Google Ads, including Search, Display, Performance Max, and Remarketing campaigns.

Develop and execute SEO, SEM, paid search, retargeting, and paid social media strategies. Monitor cost per lead, cost per sale, conversion rates, advertising spend, and overall ROI. Utilize Google Analytics / GA4 and campaign reporting tools to evaluate marketing performance. Continuously analyze campaign data and adjust strategies to maximize advertising effectiveness.

Oversee dealership website marketing, digital presence, and customer acquisition strategies. LEAD MULTI-CHANNEL ADVERTISING & BRAND DEVELOPMENT Plan, manage, and execute advertising campaigns across digital, print, broadcast, direct mail, and outdoor media. Oversee creative development, including advertising copy, graphics, production, messaging, and campaign execution.

Maintain consistent branding and messaging across all marketing channels. Manage relationships with external advertising agencies, media partners, creative vendors, and digital marketing providers. Coordinate promotional campaigns, dealership events, and marketing initiatives. Oversee dealership social media strategy, online reputation, and brand visibility.

MANAGE OEM MARKETING & ADVERTISING COMPLIANCE HANDS-ON OEM / MANUFACTURER MARKETING EXPERIENCE IS REQUIRED. Manage OEM manufacturer marketing initiatives, advertising guidelines, and brand requirements. Oversee manufacturer co-op advertising programs, documentation, and reimbursement processes. Ensure all advertising meets applicable federal, state, and automotive advertising laws and regulations.

Maintain accuracy and compliance across all marketing materials, promotions, and digital campaigns. Ensure dealership advertising consistently meets manufacturer branding and communication standards. LEAD, COLLABORATE & EXECUTE Directly supervise and provide direction to the Marketing Content Creator. Coordinate with BDC leadership on marketing campaigns, lead flow, and appointment generation.

Partner with the General Manager and dealership leadership to align marketing strategies with business objectives. Manage multiple marketing projects, campaigns, vendors, and deadlines simultaneously. Present marketing performance reports, campaign results, and recommendations to dealership leadership. Perform additional marketing-related responsibilities as assigned.

This position collaborates with BDC leadership but does not directly supervise BDC personnel. REQUIRED QUALIFICATIONS — PLEASE READ BEFORE APPLYING AUTOMOTIVE DEALERSHIP MARKETING EXPERIENCE IS REQUIRED. OEM / MANUFACTURER MARKETING EXPERIENCE IS REQUIRED. Qualified candidates must have: 2–4+ years of professional marketing experience, including direct automotive dealership marketing experience.

Hands-on experience with OEM manufacturer advertising requirements, marketing programs, and co-op advertising. Advanced proficiency in Google Ads: Search, Display, Performance Max, and Remarketing. Strong working knowledge of SEO, SEM, paid search, social advertising, and retargeting strategies. Experience with Google Analytics / GA4, conversion tracking, and campaign performance analysis.

Proven ability to manage multi-channel advertising campaigns and deliver measurable ROI. Experience managing advertising budgets, agencies, vendors, and media partnerships. Understanding of automotive CRM systems, lead management, and dealership marketing platforms. Strong analytical skills with the ability to interpret cost per lead, cost per sale, conversion rates, and marketing effectiveness.

Excellent communication, leadership, organizational, and project management skills. Ability to work in a fast-paced dealership environment while maintaining accuracy, compliance, and execution standards.

PREFERRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or a related field. Experience marketing for multiple dealership locations or an automotive dealer group. Experience with automotive CRM, DMS, and digital marketing platforms. Previous experience supervising creative or marketing personnel. Strong understanding of dealership sales operations, BDC processes, and customer acquisition strategies.

THE IDEAL CANDIDATE We're looking for someone who: Understands the difference between generating clicks and generating actual vehicle sales. Knows how to build marketing strategies around dealership inventory, retail sales goals, and customer demand. Can confidently manage Google Ads, SEO, SEM, advertising budgets, and marketing performance without constant oversight.

Understands OEM advertising guidelines, manufacturer compliance, and co-op marketing programs. Can manage creative teams, advertising agencies, vendors, and multiple campaigns. Uses real data to make decisions and knows how to improve underperforming campaigns. Takes ownership, executes with urgency, and delivers measurable results.

WE DON'T JUST WANT GREAT MARKETING IDEAS. WE WANT A PROVEN MARKETING PROFESSIONAL WHO CAN EXECUTE AND PRODUCE RESULTS! READY TO MAKE YOUR NEXT BIG CAREER MOVE? If you're an experienced Automotive Marketing Manager who knows how to generate dealership traffic, increase retail sales, manage OEM marketing programs, and maximize advertising ROI, this could be the opportunity you've been waiting for!

AUTOMOTIVE DEALERSHIP AND OEM MARKETING EXPERIENCE ARE MANDATORY. APPLY TODAY FOR CONFIDENTIAL CONSIDERATION!