Job description
亮点 / Highlights: 1、高速发展的业务，积累一手海外经验 2、建设业务标准，有操盘品类的权限
岗位职责 / Duties: 岗位职责： 1、驱动非食品品类交易额占比提升 2、业务扩展期持续孵化新品类，建立用户认知，培养购买习惯 3、策划线上品类活动，合理使用资源，优化展陈与活动，提升曝光与访购 4、联合采购与供应商，策划营销活动，促进品类心智与销售结果 5、为各个新品类制定培养成长计划，驱动整合营销资源等外部资源，完成品类目标
Job Responsibilities
- Drive an increase in the proportion of transaction value generated by non-food categories
- Continuously incubate new categories during the business expansion phase, build user awareness and cultivate purchasing habits
- Plan online category campaigns, utilise resources effectively, optimise displays and promotions to boost visibility and drive traffic to the store
- Collaborate with procurement and suppliers to plan marketing campaigns, thereby enhancing category perception and driving sales results
- Develop growth plans for each new category, leverage integrated marketing resources and other external resources to achieve category targets
任职要求 / Requirements: 1、3年以上非食品类线上运营经验，有美妆个护家居家清母婴户外运营经验优先 2、有良好的品类用户洞察力，掌握品类运营基本方法，深入细节 3、良好的多方协同能力和业务推动力 4、数据驱动与创意驱动并存，能快速总结经验教训，持续优化 5、英语基础较好