General Manager, Charter Bus Company ($100k - $120k/Yr)

Description Run the whole operation. Own the result. Every morning, hundreds of people trust one thing: that the coach will be there, clean, safe and on time. A school group heading to a championship. A family reunion. A corporate team on a deadline. A once-in-a-lifetime tour. You will be the person who makes that promise true, every single day.

We’re looking for a General Manager who treats a depot like their own company. You’ll own sales, operations, people and profit, with real authority and a real seat at the table. This is not a desk job in the middle of a corporate org chart. It’s the top operational seat at your location. What You’ll Own: Sales & Revenue Drive daily and monthly charter, tour and contract sales.

You’ll hunt new accounts and grow the ones we have. Build relationships with schools, universities, corporate clients, event planners, tour operators and religious and community groups. Set pricing and quoting strategy that wins work and protects margin. Review pipeline, bookings and conversion every week, and fix what isn’t working.

Daily Operations Run dispatch, scheduling and fleet assignment, and keep every trip on time and on plan. Solve problems in real time: breakdowns, weather, last-minute changes and VIP requests. Make sure every trip is staffed, fueled, inspected and ready before the wheels roll. Fleet & Maintenance Work with maintenance on preventive schedules, repair turnaround and fleet readiness.

Control costs on fuel, parts, tires and downtime. Plan fleet utilization and flag when it’s time to add or retire equipment. People & Culture Lead, coach and hold accountable drivers, dispatchers, sales staff and mechanics. Recruit and retain CDL drivers, which is the lifeblood of the business. You’ll build a driver culture people want to join and stay in.

Run training, performance reviews and corrective action fairly and consistently. Financial Performance Own the location P&L: budgeting, forecasting, margin, cost control and reporting. Report to leadership with clear numbers and clear plans. What We’re Looking For 3–5 years of management experience in transportation, motorcoach, charter, tours, logistics, hospitality or another fast-moving service business A track record of growing sales and running daily operations at the same time Experience leading frontline teams (drivers, dispatch or field staff) Strong financial instincts: you read a P&L and know which lever to pull Calm under pressure, and a person others trust when things go wrong Excellent communication with customers, staff and leadership Bachelor’s degree preferred; proven results can substitute Working knowledge of DOT/FMCSA regulations, or the drive to master them quickly Comfortable with after-hours availability during peak seasons and emergencies Bonus points: CDL or motorcoach background, charter or tour sales experience, and experience with dispatch or fleet software.

What You Get $100,000–$120,000 base, based on experience Performance bonus tied to sales growth and profitability Real autonomy and a clear path to grow with us Health, dental and vision insurance Paid time off and paid holidays A leadership seat in a business that moves people, and is proud of it Why This Role Is Different Most GM jobs hand you a title and a to-do list.

This one hands you the keys. You’ll see the impact of your decisions within days, whether that’s a new contract signed, a driver retained or a trip that went perfectly. If you want to run something, not just manage something, this is it. Ready to Take the Wheel? Apply with your resume and a short note on the biggest operation or sales win you’ve led.

We read every application, and we move fast with the right people.