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Growth SMI Strategist - Marketing, Shopee

Ho Chi Minh City, VietnamFull-timePosted Oct 10, 2026

Job description

We are seeking a strategic and curious individual to join our Strategic Market Insight (SMI) team. This role is at the intersection of insight generation, strategic thinking, and execution — ideal for someone who thrives on uncovering signals in the market, making sense of buyer behavior, and shaping impactful recommendations.

This role will: Turn Market Signals into Insights: Identify and interpret trends in buyer behavior, market shifts, and competitor moves — using both structured research and data analysis as inputs. Translate Insights into Strategy: Build compelling storylines and recommendations that influence how Shopee positions itself in the e-commerce landscape.

Enable Cross-Functional Decisions: Work with Marketing, Product, and Operations teams to ensure insight-driven thinking is embedded in key business choices. Shape Strategic Narratives: Support leadership by framing complex findings into clear, actionable narratives that guide long-term direction. Strong ability to generate insights from multiple sources (data, research, and market intelligence) Strategic thinking and problem-solving mindset; comfortable with ambiguity and complexity Excellent communication and storytelling skills — able to turn insights into persuasive recommendations Self-driven and proactive, with 3–5 years of professional experience (consulting, strategy, or consumer/market insights roles a plus) Familiarity with market research methods, competitive analysis, or consumer insight tools Experience in e-commerce, digital platforms, or other fast-moving industries

Description copied from Shopee's careers page. Read the full posting before you apply.

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