Sales Manager

Company Overview:

Village Handcrafted Cabinetry is a leading custom cabinet manufacturer with over 25 years of industry experience. We pride ourselves on delivering high-quality products and exceptional service to our clients. We are seeking an experienced Sales Manager to develop and maintain relationships with prospective customers, convert qualified leads into new business, and drive revenue growth.

Sales Management & Strategy

• Develop and execute a comprehensive sales strategy to achieve short- and long-term revenue goals.
• Establish and monitor sales targets, KPIs, and pipeline metrics to drive accountability and performance.
• Identify new market segments and growth opportunities
• Drive a balanced growth strategy across new client acquisition and expansion of existing architect, designer and contractor relationships, with an emphasis on repeatable, high margin project work.
• Collaborate with executive leadership on pricing, product mix, and margin optimization strategies.
• Serve as primary owner of pricing strategy and deal structure within established margin targets, scope guidelines and approval thresholds.
• Ensure all sold work aligns with production capacity, delivery timelines and craftsmanship standards in close partnership with Operations and Production leadership.

Sales Operations

• Define, implement, and continuously improve a consistent sales process from lead qualification through close and handoff, ensuring disciplined pipeline management, backlog visibility, and forecast reliability.
• Oversee estimating, proposals, and bid review processes for accuracy, profitability, and alignment with production capacity.
• Partner with Production and Project Management to ensure smooth handoff from sales to execution.
• Utilize CRM tools to manage leads, pipeline visibility, and forecast accuracy.

Client Relations & Business Development

• Build and maintain key relationships with architects, designers, contractors, and high-value clients.
• Oversee key account management and ensure exceptional client experience throughout the project lifecycle.
• Represent the company at industry trade shows, networking events, and professional associations.
• Monitor market trends, competitor activity, and client feedback to inform sales strategy, pricing decisions, and market positioning.

Skills & Duties

• Strong sales, negotiation, and closing skills with a proven ability to generate revenue.
• Ability to build lasting relationships with new and existing customers.
• Knowledge of custom cabinetry, kitchen and bath products, and related sales channels.
• Ability to present products effectively and communicate their value to prospective customers.
• Strong organizational and time management skills with consistent follow-up.
• Ability to work independently, manage a sales territory, and meet established goals.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite and Customer Relationship Management (CRM) software.
• Ability to collaborate effectively with internal departments and senior leadership.
• Willingness to travel regularly and attend trade shows and industry events.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Minimum of 5 years of outside sales experience, preferably in custom cabinetry, kitchen and bath, millwork, or related building products.
• Proven track record of converting sales leads into new accounts and revenue.
• Experience selling to kitchen and bath dealers, designers, architects, builders, or contractors.
• Strong knowledge of cabinetry products, construction, finishes, and customization options.
• Demonstrated ability to manage the full sales cycle, including presentations, negotiations, and closing.
• Experience attending trade shows and developing customer relationships.
• Proficiency in Microsoft Office Suite and CRM software.
• Excellent communication, relationship-building, and organizational skills.
• Ability to work independently, manage multiple sales opportunities, and meet established sales goals.
• Valid driver's license and willingness to travel regularly, including occasional overnight travel.
• Ability to manage multiple tasks and prioritize effectively.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills and strategic thinking abilities.

Educational Requirements

Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent professional experience

Physical Requirements

• Employee is expected to have reliable transportation
• Employee can be frequently in car or sitting and typing at the company
• Employee frequently walks around showroom and in throughout Shop

Company Standards

• The employee will represent the Company in a positive, professional manner with fellow employees and within the communities served.
• The employee will encourage and maintain teamwork throughout the company and will communicate all pertinent information in a timely and effective manner.
• The employee will endeavor to maintain our integrity by embracing high ethical standards and adhering to company policies.
• Consistently demonstrates Company's Guiding Values of Quality, Customer Satisfaction, Integrity, Teamwork, and Community.