Senior Brand Executive

About BECO BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

About the Role

We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated marketing initiatives across ATL, BTL, and digital platforms. What You’ll Do ● Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital channels ● Lead GTM initiatives across social media, influencer marketing, and performance marketing campaigns ● Work closely with internal teams and external agencies to ensure seamless campaign execution ● Track brand performance, market share, consumer insights, and competitor activities ● Analyze campaign effectiveness and optimize spends to maximize ROI ● Manage brand budgets and marketing investments efficiently ● Support new product launches and brand-building initiatives across channels What We’re Looking For ● 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands ● Strong understanding of ATL, digital marketing, influencer marketing, and campaign planning ● Analytical mindset with the ability to derive insights from campaign and consumer data ● Excellent stakeholder management and communication skills ● Highly organized, proactive, and execution-focused ● Prior experience in sustainable, lifestyle, or consumer brands is a plus Company Website - https://www.

letsbeco.com/ LinkedIn - https://www.linkedin.com/company/beco-india/about/