Ad Operations Specialist

About Us

MoMAGIC Technologies Pvt. Ltd., founded in the year 2011, is a Data science driven mobile tech organisation, with dominance in the Southeast Asia market. MoMAGIC is backed by two world renowned companies in the Mobile Ecosystem, namely Media. Tek ( https://www.mediatek.com ) and Foxconn ( https://www.foxconn.com ). With more than 70+ data intelligence, AI, & Marketing experts in Asia, MoMAGIC Technologies is one of the leading Indian companies in the IOT and Mobile Ad.

Tech solutions. Offers innovative Mobile Marketing Campaigns & MCRM (Mobile Customer Relationship Marketing). For more information, please visit www.momagic.com Job Description – App Monetization & Ad Operations Specialist Job Responsibilities Drive revenue growth and yield optimization for Android and iOS app publishers through Google Ad Manager (GAM), Google Ad Exchange (AdX), Ad.

Mob, and other programmatic demand partners. Manage end-to-end app publisher onboarding, including SDK integrations, ad unit setup, demand configuration, testing, troubleshooting, and go-live support. Perform technical quality assurance of publishers' in-app advertising setups to ensure accurate ad serving, demand delivery, and revenue reporting.

Troubleshoot app monetization issues, including low fill rates, low eCPMs, ad-loading failures, SDK errors, mediation issues, and discrepancies between ad requests, matched requests, and impressions. Analyze and debug in-app ad calls using tools such as Google Ad Inspector, Android Studio/Logcat, Charles Proxy, or equivalent debugging tools.

Work with app mediation platforms such as Google Ad. Mob Mediation and App. Lovin MAX, including waterfall configurations, bidding integrations, adapters, and demand-source optimization. Configure and optimize GAM ad units, line items, Unified Pricing Rules (UPRs), Ad Exchange demand, and programmatic deals. Monitor and optimize key monetization metrics, including ad requests, match rate, show rate, fill rate, eCPM, CTR, impressions, ARPDAU, and overall publisher revenue.

Identify revenue leakage, unnecessary ad calls, repeated requests, and inefficient ad-serving configurations, and recommend improvements. Manage and optimize demand sources, including Google AdX, SSPs, exchanges, DSPs, and direct demand partners. Collaborate with internal technology, product, business development, and sales teams to resolve publisher integration and monetization challenges.

Provide technical guidance and ongoing support to publishers to ensure optimal utilization of MoMAGIC's monetization solutions. Prepare daily and weekly performance reports, conduct revenue analysis, and recommend data-driven optimization strategies. Monitor invalid traffic (IVT), policy compliance, app-ads.txt implementation, and ad quality to maintain a healthy monetization ecosystem.

Mandatory Skills 2–5 years of experience in programmatic advertising, preferably with hands-on exposure to mobile app monetization. Strong working knowledge of Google Ad Manager (GAM 360), Google Ad Exchange (AdX), and Google Ad. Mob. Practical understanding of Android/iOS advertising SDKs, ad unit integrations, and the mobile ad-serving lifecycle.

Experience with Ad. Mob Mediation, App. Lovin MAX, or similar mediation platforms. Understanding of waterfall mediation, in-app bidding, ad refresh/retry logic, and demand-source prioritization. Ability to troubleshoot ad requests, SDK integrations, ad-loading issues, and impression-tracking discrepancies. Hands-on experience configuring GAM line items, pricing rules, inventory targeting, and Ad Exchange monetization.

Strong analytical skills with the ability to identify monetization opportunities and optimize fill rates, eCPMs, and publisher revenue. Good communication and problem-solving skills for coordinating with publishers and internal technical teams. Good-to-Have Skills Hands-on experience with Android Studio, Logcat, Google Ad Inspector, Charles Proxy, Proxyman, or similar debugging tools.

Understanding of OpenRTB, Prebid Mobile, in-app bidding, and SSP integrations. Experience with Firebase Analytics, impression-level ad revenue (ILAR), and ad revenue attribution. Knowledge of Google AdX MCM onboarding, app-ads.txt, and programmatic policy compliance. Experience managing Programmatic Guaranteed (PG), Private Marketplace (PMP), and Preferred Deals.

Knowledge of VAST, rewarded video, interstitial, native, banner, and app-open ad formats. Exposure to direct demand, DSPs, and third-party programmatic monetization platforms. Preferred Candidate Profile We are looking for a technically strong, analytical, and proactive App Monetization Specialist who can independently manage publisher integrations, troubleshoot complex in-app advertising issues, and identify opportunities to maximize revenue.

The ideal candidate should combine hands-on ad-serving knowledge with a strong understanding of mediation, programmatic demand, and mobile advertising technologies.