Content Creator

At Cure. Bay, our vision is to transform the patient experience in underserved markets by bridging critical gaps in primary healthcare with a mission to reach quality healthcare solutions to the women, men and children living in remote, rural parts of India. We have a vision of a world where the place where you are born does not affect the kind of healthcare you receive, and we are strong advocates for ensuring and implementing the concept of “Health for All”!

To tackle the healthcare challenges in India, we have come up with a ground-breaking solution that combines technology, people, and innovation, bringing about a paradigm shift in healthcare that makes it accessible to one and all. In Odisha, we currently have about 100 e. Clinics that are staffed with a nurse and a pharmacist who are empowered to conduct primary evaluation of a patient and then connect them to a remote doctor virtually via telemedicine technology.

Role Summary

Create scroll-stopping content that makes healthcare simple, relatable and trusted for Cure. Bay's audiences across rural and semi-urban India. You will own our short-form video and social presence, turning health tips, clinic stories and patient journeys into content people want to watch and share.

Key Responsibilities

Plan, shoot, edit and publish short-form videos (Reels, Shorts) and posts across Instagram, YouTube, Facebook, LinkedIn and WhatsApp Turn health topics, clinic launches, camps and patient stories into engaging, easy-to-understand content in Hindi, Odia, Telugu or English Spot trends, formats and audio early, and adapt them to suit a healthcare brand responsibly Run the weekly content calendar and keep a steady posting rhythm Engage with the community by replying to comments and DMs and flagging health queries to the right team Collaborate with doctors, clinic teams and the marketing team to capture on-ground content Track reach, views, engagement and follower growth, and use the data to improve what you make Work with micro-influencers and local creators where needed Requirements 3-6 years creating content for social media, ideally with a portfolio or an active personal or brand page Hands-on with video shooting and editing tools (Cap.

Cut, Premiere Pro, Canva, VN or similar) Strong sense of storytelling, humour and what works with Gen Z audiences Good writing skills for captions, hooks and scripts Comfortable on camera, or behind it, and open to travelling for shoots Fluency in Hindi and English; Odia or Telugu is a plus Familiarity with platform analytics (Instagram Insights, YouTube Studio, Meta Business Suite)