Digital Marketing Contractor

Digital Marketing Contractor Duration: 4 months Location: Hybrid (Old East Dallas Office | Mon/Tues/Thurs In-Office) What Success Looks Like in This Role You’re not just “running ads” — you are driving outcomes. Success in this role is measured by: Campaign Performance ROAS, CPA, CTR, CPC, conversion volume Client Satisfaction On-time deliverables, strategic clarity, strong and proactive communication Budget Management Accurate pacing, efficient spend allocation, ability to scale when performance is strong Creative Effectiveness A/B testing learnings, improvement in engagement, click-through, and conversion performance Reporting & Insight Clear monthly reporting, data-backed recommendations, actionable strategic next steps Key Responsibilities Lead Campaign Strategy & Execution Manage 5 – 7 consumer brand accounts, developing and executing full-funnel digital marketing campaigns across Meta, Google Ads, YouTube, and other paid and organic platforms.

Performance Marketing Plan, launch, and optimize paid media campaigns to drive traffic, conversions, and customer retention – tracking KPIs like ROAS, CTR, CPC, and CPA. Creative & Messaging Strategy Collaborate with design and content teams to concept and test high-performing creative and copy that connect with audiences and elevate brand storytelling.

Cross-Channel Integration Ensure alignment across all digital touchpoints – focusing on paid social and paid search – delivering cohesive consumer experiences that drive engagement and loyalty. Analytics & Insights Monitor campaign performance, analyze trends, and translate data into actionable insights and monthly reports with strategic recommendations.

Testing & Optimization Continuously test creative, audiences, and ad formats to improve campaign efficiency and scale growth. Client Collaboration Act as the digital marketing lead for each assigned brand, maintaining strong client communication and proactively recommending new opportunities for growth. Financial Management Track budgets, manage daily pacing, and ensure all campaigns stay within approved spend limits.

Qualifications

4+ years of experience in consumer digital marketing or paid media management required (agency or brand side). Strong proficiency across Meta Ads Manager, Google Ads, and Google Analytics (GA4). Proven experience driving measurable results in eCommerce, retail, QSR, or hospitality industries. Strong understanding of audience segmentation, funnel strategy, and conversion optimization.

Exceptional analytical skills and ability to translate data into strategy. Strong communication and presentation skills — able to confidently explain campaign impact, insights and recommendations. Self-starter who thrives in fast-paced environments and can manage multiple projects independently.

Preferred Skills

Experience managing digital campaigns for restaurant, retail, or CPG brands. Knowledge of email marketing, influencer partnerships, or organic social strategy. Google Ads or Meta Blueprint Certification. Familiarity with Shopify, Klaviyo, or other digital marketing platforms.

Compensation

Competitive hourly or project-based rate, commensurate with experience.