Sales Officer - DST

Group Company: AU Small Finance Bank Limited Designation: Sales Officer

• DST Office Location: Position description: #Position description# Primary Responsibilities: #Primary Responsibilities# Additional Responsibilities: #Additional Responsibilities# Reporting Team Reporting Designation: #Reporting Designation# Reporting Department: #Reporting Department# Educational qualifications preferred #Education and Experience# Category: #Category# Field specialization: #Field specialization# Degree: #Degree# Academic score: #Academic score# Institution tier: #Institution tier# Required Certification/s: #Required Certification/s# Required Training/s: #Required Training/s# Required work experience Industry: #Industry# Role: #Role# Years of experience: #Years of experience# Job Brief:
• AU Small Finance Bank Limited is seeking a dedicated and results-driven Sales Officer to join our dynamic Sales Department. This role is pivotal in driving the bank's growth by effectively promoting and selling our financial products and services to a diverse customer base. The ideal candidate will possess a deep understanding of the financial services industry, excellent interpersonal skills, and a proven track record in achieving sales targets. This position requires strategic planning, customer relationship management, and collaboration with cross-functional teams to enhance market penetration and customer satisfaction.

Responsibilities

:- Develop and implement sales strategies to achieve branch and bank-wide targets for financial products and services. Identify and engage potential customers through market research, networking, and lead generation activities. Conduct detailed needs analysis to recommend appropriate banking solutions tailored to individual and business clients.

Build and maintain strong relationships with existing and prospective customers to foster loyalty and repeat business. Collaborate with marketing and product teams to design and execute promotional campaigns and sales initiatives. Monitor market trends, competitor activities, and customer feedback to adapt sales approaches and improve service delivery.

Prepare and present regular sales reports, forecasts, and performance metrics to senior management. Ensure compliance with regulatory requirements and internal policies during all sales processes. Provide training and guidance to junior sales staff to enhance team performance and knowledge. Participate in community outreach programs and financial literacy initiatives to enhance the bank’s brand presence.

Skill :- Financial Product Knowledge Customer Relationship Management (CRM) Sales Strategy Development Lead Generation and Prospecting Negotiation and Closing Skills Market Analysis and Competitor Benchmarking Regulatory Compliance in Banking Communication and Presentation Skills Team Leadership and Training Data-driven Sales Reporting Preferred Qualifications :- Bachelor’s degree in Business Administration, Finance, Marketing, or a related field; MBA or equivalent postgraduate qualification is preferred.

Minimum of 3-5 years of experience in sales within the financial services sector, preferably in banking or microfinance. Key Performance Indicators: #Key Performance Indicators# Required Competencies: #Required Competencies# Required Knowledge: #Required Knowledge# Required Skills: #Required Skills# Required abilities Physical: #Physical# Other: #Other# Work Environment Details: #Work Environment Details# Specific requirements Travel: #Travel# Vehicle: #Vehicle# Work Permit: #Work Permit# Other details Pay Rate: #Pay Rate# Contract Types: #Contract Types# Time Constraints: #Time Constraints# Compliance Related: #Compliance Related# Union Affiliation: #Union Affiliation#