Key Account Manager - Off Trade

JOB DESCRIPTION Key Account Manager Reporting to: National Field Sales Manager Location: Ideally Leinster-based Working pattern: Hybrid: two days office-based and three days field-based per week Direct reports: None ABOUT RICHMOND At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992.

Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

ROLE OVERVIEW The Key Account Manager is responsible for providing administration, coordination and back-office support for commercial plans and investments with key multi-site independent retailers across the Off Trade channel in the Republic of Ireland. The role reports directly to the National Field Sales Manager and works closely with the Off Trade sales team and internal departments to support the effective planning, tracking and execution of Group Joint Business Plans (JBPs), retailer agreements, promotional activity and agreed commercial investments.

The Executive will help ensure plans are accurately documented, communicated, implemented and measured, providing clear reporting and follow-up to support delivery of Richmond Marketing’s growth ambitions. Ideally Leinster-based, the role operates on a hybrid basis, with an indicative split of two days in the office and three days in the field each week.

Key Responsibilities

Group Plan Administration & Coordination

• Provide day-to-day administrative and back-office support for Group JBPs with key multi-site independent retailers.
• Maintain accurate records of agreed commercial plans, customer commitments, promotional calendars, retailer agreements and investment activity.
• Coordinate the preparation, circulation and updating of JBP documentation, action plans and meeting materials.
• Track agreed actions, owners and deadlines, following up with relevant stakeholders to support timely delivery. Commercial Investment & Promotion Support
• Support the administration and tracking of agreed customer investments, promotional funding, activity and commercial commitments.
• Maintain clear records of investment approvals, spend, activity completion and supporting documentation in line with company processes.
• Work with Finance and the relevant sales teams to help reconcile planned activity and investment against actual delivery.
• Support the coordination of retailer promotions, activations, new product launches and other agreed commercial initiatives. Field Sales & Customer Coordination
• Work closely with Regional Sales Managers, Business Developers and the Off Trade leadership team to ensure clarity on group plans and execution requirements.