Marketing Campaign Manager

Position Overview

The Marketing Campaign Manager is responsible for planning, executing, and managing integrated marketing campaigns and projects that support business growth, with a primary focus on the North American market. This global role partners with cross-functional and international teams to translate marketing strategies into effective campaigns, product launches, and digital initiatives.

The role manages campaign timelines, resources, and deliverables while leveraging digital marketing tactics to drive engagement, lead generation, and measurable results. Success requires strong project management, cross-functional collaboration, and the ability to use campaign insights to continuously improve marketing effectiveness.

Responsibilities

Campaign Project Management Plan and execute integrated marketing campaigns, product launches, and other marketing initiatives. Manage multiple projects, timelines, resources, and deliverables to ensure successful execution. Ensure campaign materials meet quality standards and are prepared for global use and translation.

Digital Marketing Lead Generation Develop demand generation, growth, and re-engagement campaigns that support business objectives. Recommend and execute digital marketing tactics based on campaign goals and target audiences. Partner with Sales and Marketing to drive lead generation and new business opportunities. Market Campaign Insights Develop a strong understanding of North American market opportunities and priority initiatives.

Analyze campaign performance and apply insights to improve future marketing activities. Use Salesforce and other tools to support campaign execution and tracking. Cross-Functional Global Collaboration Partner with local and international teams to execute campaigns and support centralized global marketing processes. Maintain clear communication across stakeholders and align activities with business needs.

Ensure campaigns reflect Laerdal’s brand, values, and mission while supporting customer and business goals.