Social Media Specialist

Reporting to the Director of Marketing & Communications, the Social Media Specialist leads the planning, development, execution, and optimization of Minnesota PBS’s social media presence across its primary platforms. This role translates organizational, brand, programming, audience, and membership priorities into platform-specific social strategies that build awareness, grow audiences, deepen engagement, and drive measurable results. The ideal candidate is a strategic thinker and hands-on social media creator who understands why content works — and how to make it. They bring strong editorial judgment, creative instincts, analytical rigor, and a deep understanding of how audiences behave differently across platforms.