Growth Lead

ABOUT PASSIONFROOT Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it. Passionfroot https://www.passionfroot.me/ is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships. Our customers are some of the most ambitious, fastest-moving companies in the world

• Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more. We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started. THIS IS A RARE KIND OF ROLE We're looking for our first Growth Lead - someone who will own the full growth engine, from acquisition to activation to expansion. Here's what makes this different from most growth roles: The company you'd be selling. Passionfroot is a genuinely exciting story to tell the market - category-defining product, top-tier VC backing, 13x YoY growth, profitable, and a customer list that reads like a who's who of ambitious tech. Growth here compounds fast. The category. You won't be optimizing growth for a commodity product. You'd be defining how a new category - creator-led growth - gets adopted by the market, and building the playbook other companies will eventually copy. The ownership. Own growth end-to-end and have direct input into positioning, channels, and how Passionfroot scales its go-to-market motion. The access. You'd work directly with the founders. No layers, no bureaucracy - real decisions made fast with the people building the company. WHAT YOU'LL OWN
• Own the full growth engine end-to-end — inbound, outbound, content, social, events, webinars, and partnerships — not just a single channel
• Build and scale the systems for a repeatable motion
• Design and run experiments to improve activation and conversion
• Build attribution and reporting so the team knows what's actually working and why WHO WE'RE LOOKING FOR
• Strong growth background at a high-growth B2B SaaS or marketplace startup
• Experience owning growth end-to-end, not just a single channel
• Marketplace or two-sided platform growth experience is a strong plus — you understand that demand and supply both need active management
• Comfortable taking an ad hoc, founder-run process and turning it into a system others can run, not just layering more channels on top of the chaos
• Comfortable operating with imperfect data and moving fast anyway
• Sharp analytical instincts paired with strong creative/marketing judgment
• Hands-on operator who is happy building from scratch and getting into the weeds early
• Strong communicator who can represent the company credibly and compellingly
• High ownership and ability to operate with speed SUCCESS IN THIS ROLE LOOKS LIKE
• A repeatable, scalable growth engine with clear owners and metrics, replacing what's ad hoc and founder-dependent today
• Inbound pipeline that doesn't go quiet after the first touch
• A systemized retention/expansion motion
• Acquisition costs trending down as efficiency improves
• Clear visibility into what's driving growth and what isn't
• A growth team taking shape around you as the function scales
• Growth strategy tightly aligned with product and GTM priorities WHAT WE OFFER
• Competitive salary: $150,000 – $180,000 base + equity
• Meaningful equity - you're joining early, and that matters - 100% health insurance premium coverage - 21 days PTO
• Flexible hybrid (New York-based)
• Team off-sites
• Barcelona, Mallorca, South of France, Berlin
• Latest Apple hardware [https://app.ashbyhq.com/api/images/user-content/3a7203f2-5f74-4756-ae1f-9a26c901cff2/e087e541-cfa9-4a9b-b71b-d9f0ad100bf2/Mix. Collage-30-Jun-2026-03-28-PM-9168.jpg] WHY THIS ROLE MATTERS The growth engine you build will define how fast Passionfroot scales into a new category. As our first Growth Lead, you won't just be running campaigns - you'll be shaping how the market discovers and adopts creator-led growth. If you've ever wanted to build a growth function from zero at a breakout company, this is that opportunity. Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.