Director, Marketing & Communications

Join us at HEMIC! Voted one of Hawaii Business’ Best Places to Work for 8 Years in a Row! As a HEMIC employee, you will get: People Who Care Voted one of Hawaii Business’ Best Places to Work, and Pacific Business News’ Best Workplaces, our business is founded on caring for Hawaii workers, Hawaii businesses, and each other.

Professional Growth We’re passionate about your development. Whether it’s achieving a formal certification or attending a workshop to improve your communication skills, we will support and encourage you to grow.

Benefits

& Perks We offer competitive salary and best-in-class benefits, including a 401k match, flex-time, generous PTO, 15 paid holidays, and so much more! Opportunity to Give Back Giving back to our community is our kuleana and we offer numerous opportunities for our employees to take part - whether it be volunteering for a fundraiser, attending a charity walk, or getting a match for your charitable contributions.

Why our Marketing Director is Important: The Director of Marketing leads the strategic direction, development, and execution of all marketing, branding, and communication initiatives across the parent company and its three subsidiaries. This role ensures a cohesive brand presence while recognizing the unique identity and business goals of each entity.

This is a strategic, hands-on role responsible for overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced PR efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

Essential Duties

Strategic Leadership Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community Ensure consistent branding while appropriately differentiating each subsidiary Analyze market trends, customer insights, and competitive landscape to inform strategy Brand & Communications Management Oversee brand standards and ensure consistency across all internal and external communications Direct development of marketing materials including digital content, print collateral, presentations, and advertising Manage corporate messaging, public relations, and media relations Oversee website content, social media presence, and digital marketing efforts Community & Corporate Engagement Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation Ensure alignment of community efforts with company values and strategic priorities Events & Internal Engagement Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives Supervise planning and execution of events in collaboration with the Marketing Specialist Support internal communications that promote culture, engagement, and alignment across the organization Team Leadership & Development Supervise and mentor the Marketing Specialist Provide clear direction, prioritize workload, and support professional development Assess future marketing staffing needs and recommend resources as appropriate Project & Budget Management Develop and manage the marketing budget across all entities Prioritize initiatives to maximize impact and efficiency within a lean team structure Oversee vendor relationships, including agencies, printers, media partners Cross-Functional Collaboration Partner with Underwriting, HR, Claims, Agency Relations and Executive leadership to support business initiatives Provide marketing support for new products, services, and organizational initiatives Ensure alignment and communication across all entities Requirements Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s preferred), or comparable experience 8–10+ years of progressive marketing experience, including leadership experience Experience managing multi-brand or multi-entity marketing strategies preferred Strong understanding of both traditional and digital marketing channels Experience in insurance, financial services, or regulated industries is a plus Strong strategic thinking with ability to execute tactically Excellent written and verbal communication skills Ability to manage multiple priorities across different entities Strong project management and organizational skills Collaborative leadership style with a hands-on approach Understanding of Hawaii’s business environment and community landscape preferred