Digital Marketing Officer

Purpose: Execute Smart. Start’s digital marketing strategy across web, social and email; manage community engagement on digital platforms; use analytics to drive growth; and support brand monitoring and digital risk management.

Key Responsibilities

Digital Campaign Execution

• Implement national digital campaigns across Smart. Start’s owned and paid channels (website, CRM, Facebook, Instagram, LinkedIn).
• Build and manage campaign assets and schedules aligned with campaign plans in collaboration with Comms and Design. Community Management
• Manage social media platforms, community groups and digital communities (practitioners, parents, supporters) in collaboration with call centre team.
• Respond to comments and queries in line with brand tone and escalation protocols.
• Flag issues and contribute to knowledge base and management discussions. Website & CRM
• Update and maintain website content, working with IT, Brand Marketing Manager, Network Communications Manager and Communications Manager to ensure fresh, accurate content aligned with strategy.
• Regularly check links and monitor website analytics to inform decision making.
• Build and send newsletters, email campaigns and messaging on SMS and WhatsApp to selected audiences
• Manage contact lists and segmentation on Zoho CRM.
• Manage data transfers with Programme/IT team as required
• Support journey building and messaging for Network Communications
• Support journey building and messaging for Ecosystem and funder communications. Analytics, Insights & Optimization
• Track KPIs across digital platforms (reach, engagement, conversions).
• Produce regular dashboards and insights to inform strategy and content.
• A/B test content and formats to improve performance.
• Manage promotion and advertising budget for digital campaigns Brand Monitoring & Risk
• Monitor online sentiment and mentions of Smart. Start.
• Support development and roll‑out of digital brand guidelines and training.
• Flag and manage reputational risks online with Brand Marketing Manager and Communications Manager.
• Check 3rd party mentions and content pages regularly for required updates.

Requirements

Decision-Making Authority

• Decisions this role can make independently Brand design application Key Relationships
• Internal stakeholders (teams, departments, levels)
• Event Manager, Head of Societal Communications; Communications Manager; Network Communications Manager; Brand Marketing Manager, Heads of Departments, Chiefs
• External stakeholders (partners, funders, government, communities) Partners, suppliers, regional contacts Qualifications
• Minimum Required Qualifications (non-negotiable) Qualification in graphic and digital design
• Advantageous / Nice-to-Have Qualifications Project Management, UX Experience
• Minimum Years of Experience 3+ years in design
• Type of Experience Required (industries, contexts) Design, brand application
• Advantageous / Nice-to-Have Experience Stakeholder engagement, UX, Digital Design Key behaviours
• Proactive, self-motivated and accountable
• Collaborative and audience-centred
• Curious, adaptable and committed to continuous learning
• Responsive, professional and tactful
• Detail-oriented
• Able to work independently while escalating issues appropriately Skills
• Digital campaign planning, execution and optimisation
• Social media and online community management
• Content creation, copywriting and scheduling
• CRM administration, database management and audience segmentation
• Digital analytics, dashboard preparation and performance reporting
• A/B testing and conversion optimisation Paid media coordination and budget monitoring
• Graphic and digital design, photo editing and visual storytelling
• Project management
• Stakeholder and supplier coordination Competencies
• Strong written and verbal communication
• Analytical thinking and data-informed decision-making
• Planning and organising
• Problem-solving and sound judgement
• Customer and community orientation
• Data accuracy, confidentiality and responsible information management
• Awareness of digital safeguarding, privacy and reputational risk
• Ability to translate strategy into practical digital activities Benefits Provident Fund Medical Aid